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Feb 23, 2026 17 min

#242 The Key To Getting Higher Prices

from The Profitable Accountant Podcast

In this episode, I break down the real reason most accountants stay stuck on low fees. It is not your market. It is not your clients. It is your pricing confidence. I share a simple story from home that proves the point. If you do not ask for a higher price, you will never get it. You’ll discover: → Why pricing is emotional first, logical second → How your self belief sets your fee ceiling → The question that changes everything: have you actually asked → Why “people in my area won’t pay that” is just a limiting belief → What happens when you reprice properly and who usually leaves I also explain why higher paying clients buy peace of mind, not cheap compliance. And why the clients who pay the least often create the most noise. If you want more profit, less stress, and a clearer path to a freedom firm, this one is for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

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This episode was published on February 23, 2026.

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