The Profitable Accountant Podcast
by Reza Hooda
The Profitable Accountant Podcast is for accounting firm owners who want a firm that pays them properly, without working every hour to get there.Each week, Reza Hooda shares what actually works: pricing on value instead of hours, choosing a niche so you stop competing on price, winning clients beyond referrals, and building the team and systems that stop everything running through you.Reza built his own practice to over £1m in fees while working under five hours a week, and now mentors firm owners inside the Profitable Accountants Community. Expect practical episodes, real member stories, and ideas you can use in your firm on Monday.
Episodes
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#265 AI Can Already Do Most Of What Accountants Do (So Why Are Most Firms Ignoring It?)
This week, I share the message I gave my managers in a meeting yesterday. AI can now do most of what we do day to day in an accounting firm. The real challenge isn’t the technology. It’s getting your team to use it. I break down: The DOCTORS framework Claude helped me build for sales calls, and…
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#264 Why I’m Betting On Paid Ads Again (After Years Of Them Not Working)
In this episode, I lift the lid on something I haven’t enjoyed admitting. The Google enquiries that built Capture Accounting have taken a nosedive. So I’m doing something I’ve avoided recommending to accountants for years. Running paid ads again. I break down: Why our enquiries dropped from 5 to…
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#263 Everyone In Your Firm Is Busy (Your Pricing Might Be Why)
This week, I'm tackling something every firm owner hears on repeat. "We're busy." But busy doing what? And is it productive busy, or inefficient busy? I break down: Why timesheets won't tell you who's really productive (and what will) The revenue allocation tracker we use to split every client…
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#262 Why Pricing Still Lives In Your Head (And How To Get It Out)
In this episode, I share a conversation I had with a coaching client this week that took me straight back to my PwC days. A firm still billing every client from timesheets, and losing up to 2 days a month just deciding what to invoice. With the owner stuck as the pricing bottleneck. I break down:...
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#261 How To Get Your Review Process Out Of Your Head (Using AI)
In this episode, I share what's been happening inside my firm this week. A hiring decision, a tough conversation about accountability, and a simple AI idea that could change how your firm reviews work. I break down: Why your average performance drops to the level of your lowest performer What...
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#260 Three People Left At Once (Here's How I'm Replacing Them Without A Recruiter)
This week, three people left my firm within weeks of each other. A client manager. An onboarding manager who didn't last two months. A bookkeeping manager. All while we're trying to grow. So I got dragged back into the one thing I try hardest to stay out of: hiring. I break down: Why you will…
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#259 Why AI Won't Replace You (But Will Replace Some Of Your Clients' Reasons To Pay You)
In this episode, I give my take on the Xero advert that set the whole profession off last week. The one where an influencer said she'd stopped paying her accountant £800 a month because she'd connected her cloud accounting. I'm not angry about it. I think it's a useful mirror. I break down: Why…
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#258 Why Your Team Isn't Doing What You Asked (And How To Fix It)
This week I'm talking about the pillar most firm owners ignore until it starts costing them money. People. I've just got back from two and a half weeks in South Africa, and the firm carried on perfectly well without me. That doesn't happen by accident. But I'm not going to pretend it's all…
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#257 How Alex Grew A Remote-First Firm to £1m In 5 Years
In this episode I sit down in a Southampton studio with Alex Norian of IWN Accountancy. Five years ago he was made redundant, had no savings, a newborn daughter and a wife who had stopped working. He's now on track for seven figures in his fifth year of trading, with a team of 12 and not a single...
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#256 Why Good Service Isn't Enough To Keep Your Clients
This week, I'm talking about something I rarely cover on here. Not how to win clients. How to keep them. We spend so much time obsessing over pricing, positioning and winning new work that we forget the thing that quietly makes or breaks a firm: whether our existing clients stay, and whether they...
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#255 Why Outreach Feels So Cringe (And How To Do It Anyway)
In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will. Fear. Specifically, the fear of putting yourself out there. Sending the message. Posting the content. Being seen. I've just finished a 10 week accelerator cohort, and…
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#254 Why Your To Do List Is Quietly Killing Your Firm
In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening. And I explain exactly why the podcast disappeared. It wasn't discipline. It was friction. I break down: The real reason I stopped recording for weeks (and why it had nothing to do with...
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#253 Which Social Media Platform Should You Actually Be On?
This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The...
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#252 I Just Replaced Part of My Team With AI
In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns. More importantly, I explain what this means for accountants and firm owners. Inside this episode you'll discover: ✅ Why I...
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#251 Why You Need A Pricing System (And How To Set It Up)
This week, I’m diving into one of the biggest bottlenecks inside accounting firms. Pricing. More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the…
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#250 Why The Best Accountants Still Struggle To Grow
In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession. I share my thoughts on: • Why most accountants still feel stuck despite working harder than ever • How joining the right community changes your standards and beliefs • Why...
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#249 Why AI Might Be Slowing Down Your Firm (Not Scaling It)
In this episode, I break down what actually moves the needle in your firm. The fundamentals that drive money, time, and freedom. You’ll discover: → Why AI only works when you have a proper system behind it → The 3 core systems every firm must build first → How to attract high-quality clients...
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#248 This Changed How I See Money
In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up. But the real topic today is something I see holding so many accountants back… Money mindset. If you’re struggling to raise your...
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#247 The £299 Accountant And Why AI Will Eat Them First
Inside this episode: Why you don’t need to be “special” to build a freedom firm The real skills that actually grow a business (hint: not accounting) How AI is changing everything and why now is the best time to build The hiring ladder and how to buy back your time step by step The trap of chasing...
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#246 Claude Is Blowing My Brain
In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results. This one is raw. Practical. And a glimpse into where things are heading. You’ll discover: → How…
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#245 AI - The Hype Is Real
In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions. I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days. And it’s opened my eyes. You’ll discover: →...
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#244 What KPIs Should I Track?
In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things. You’ll discover: → Why I believe KPIs should help you make better decisions, not just create more admin. → Why I don’t believe timesheets tell you...
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#243 AI is blowing my mind 🤯
In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t. I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here...
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#242 The Key To Getting Higher Prices
In this episode, I break down the real reason most accountants stay stuck on low fees. It is not your market. It is not your clients. It is your pricing confidence. I share a simple story from home that proves the point. If you do not ask for a higher price, you will never get it. You’ll…
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#241 I Lost A Long Standing Team Member
In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved. You’ll hear: → Why culture, not contracts, is what keeps great people around → How our business model shift changed the roles we could...
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#240 The Do These 2 Things -> Make Real Progress
In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think. You’ll discover: → Why carving out thinking time will change everything → How to find the real bottleneck holding your firm back → What to work on first if…
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#239 Marketing Tactics That Actually Work
In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off. You’ll discover: → Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t). → The one thing you must get…
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#238 My New 2026 Getting New Clients Programme
In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me. You’ll discover: → Why fixing client acquisition is the one domino that knocks everything else down → How to finally price live…
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#237 Do This To Grow Your Firm In 2026
In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026. You’ll hear: → Why I flew out to meet content creators and what I learned from them → How to position yourself as the expert in...
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#236 6 Lessons I Learned In 2025
As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm. This episode is for you if: → You want to scale your firm without burning out. → You’re tired of shiny tactics and want...
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#235 A Reminder To Myself (Don’t Get Distracted)
In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them. You’ll discover: → The entrepreneur’s curse: why good ideas can be dangerous…
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#234 My 2 Areas Of Focus This Month
Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too. In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time....
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#233 How To Run A (Nearly) Perfect Sales Meeting
Let’s be honest — most accountants wing their sales calls. I used to be one of them. In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers. You’ll discover: → The 3-step framework I...
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#232 I Lost A £60,000 Client 😮
In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm. You’ll discover: → Why deep niche expertise beats generalism every time. → The danger of being too far...
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#231 How This 26-Year-Old Built a £400k Accounting Practice (in Just 3 Years)
In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14. You’ll discover: → How failure in other businesses led him to double down on accounting → The moment...
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#230 How a Banker Built a 7-Figure Accounting Firm with Zero Experience
How do you go from zero clients and no accounting experience... To running a 7-figure practice with a 20-person team? In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure...
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#229 Get More Done - With Less (Plus My Weekly Round-Up)
How do you regain momentum and build consistency when life throws off your rhythm? In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings,...
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#228 What content should I produce to win clients?
What’s the final system that gives you true freedom in your firm? In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart. You’ll discover: → The resource I built to transparently manage pay and progression in the team → Why documenting...
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#227 What Is The Right Structure For My Firm?
From Client Chaos to Firm Flow: Structuring for Scale How should you structure your firm as you grow? In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck. You’ll discover: → The role of a…
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#226 “What if they leave and steal my clients..”
How to Retain Top Talent Without Losing Sleep Over Client Poaching You want more time, more freedom, and less stress. But handing over client control to your team feels like a risk, right? In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of…
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#225 How To Better Communicate Your Value
How do you protect your fees, justify your value, and stop discounting under pressure? In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around. You’ll discover: → Why clients push back on price (hint: it’s rarely…
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#224 Life And Business Update
It’s been a while, but I’m back. And this episode is a bit of a brain dump. I talk you through: → Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to...
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#223 Want More Referrals? Do This…
Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had...
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#222 How I’m Hiring Right Now (Without Using Agencies)
The Final Bottleneck: Building the Last System That’ll Free Me After years of refining systems, there’s still one area I’ve been the bottleneck in — until now. In this episode, I reveal: → The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact...
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#221 Building a £500K Practice with 50+ Staff: From Bangladesh to Global Success
From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business? In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite...
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#220 How To Fix Your Mindset For Pricing Higher
From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail Them This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting. You’ll discover: → How one 45-minute Q&A webinar brought in a £5k/year...
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#219 The Only Two Areas You Should Be Spending Your Time
Get Clients or Get People: The Only Two Things That Matter What should you really be focusing on as an accounting firm owner? In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm. You’ll discover: → Why 90% of...
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#218 Why Most Accounting Firms Fail to Scale (And How to Fix It)
From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race Still stuck doing all the work in your firm? In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week. You’ll hear: → Why...
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#217 Scaling an Accounting Practice to £2M Revenue: The Power of Specialisation
From Garage to Growth: Building a 7-Figure Niche Firm What happens when you trade rugby dreams for spreadsheets? In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue. You’ll hear: → Why Wes…
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#216 The AI That’s Blowing My Mind 🤯
This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you. I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out. You’ll discover: → How we’re creating...
About this show
The Profitable Accountant Podcast is for accounting firm owners who want a firm that pays them properly, without working every hour to get there.Each week, Reza Hooda shares what actually works: pricing on value instead of hours, choosing a niche so you stop competing on price, winning clients beyond referrals, and building the team and systems that stop everything running through you.Reza built his own practice to over £1m in fees while working under five hours a week, and now mentors firm owners inside the Profitable Accountants Community. Expect practical episodes, real member stories, and ideas you can use in your firm on Monday.
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Reza Hooda
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