244 ¿Por qué unas PYME venden y otras no? Con Luigi Salmoiraghi

Hay PYME que venden y PYME que sobreviven. En el episodio 244, Luigi Salmoiraghi, autor del libro homónimo, desmonta el mayor error del tejido empresarial: enamorarse del producto en lugar del problema del cliente. Vender a todo el mundo es la receta perfecta para no conectar con nadie. Menos ruido, más foco. Porque vender más sin estrategia es pan para hoy, hambre para mañana. Web de Luigi https://luigisalmoiraghi.com/?lang=es Libro en Amazon https://amzn.eu/d/0dF7u4Sa Entrevista completa https://youtu.be/_XdmW-8Xlxg

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244 ¿Por qué unas PYME venden y otras no? Con Luigi Salmoiraghi

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