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#245 Rebranding with Drew Reilley

An episode of the Modern Craftsman podcast, hosted by Modern Craftsman, titled "#245 Rebranding with Drew Reilley" was published on January 23, 2023 and runs 125 minutes.

January 23, 2023 ·125m · Modern Craftsman

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Our Partners:

Andersen Windows & Modern Craftsman

ROCKWOOL & Modern Craftsman

The Episode: 

Drew Reilley from Slash Creative, joins Nick and Tyler to talk about his experience in the graphic design field, and to break down our rebranding process for the Modern Craftsman logo. He explains how every small detail correlates with an aspect of that brand, and how important subliminal messaging is in delivering the essence of that specific business. Learn about the decisions made behind each aspect of a brand or rebrand, and the importance of working closely with the creators to ensure the product represents their true vision for their company. To hear the full story, check out the episode! 

The Modern Craftsman:

linktr.ee/moderncraftsmanpodcast

Find Our Guest:

Drew Reilley of Slash Creative 

Find Our Hosts: 

Nick Schiffer 

Tyler Grace 

Podcast Produced By:

Motif Media

Music:

"Dessert" by Nate Gusakov

Brand X Huaraches Brand X Huaraches Brand X Huaraches was established in 1973 to promote traditional Mexican craftsmanship, especially the historic huaraches. These Mexican summer sandals have existed since pre-Columbian times and were worn primarily by farm workers and rural laborers. Mexican huaraches are handwoven using thin strips of leather. The unique weaving pattern allows your feet to breathe while the leather insoles absorb moisture, making these sandals perfect for the summer. Each pair of leather huaraches is handmade, so no two pair of huaraches are exactly alike. At Brand X Huaraches, we work with local Mexican artisans to give these sandals a modern twist. Our huaraches are designed in California and made in Mexico by craftsmen who’ve been making them for decades. Our in-house design team has updated the humble huaraches by incorporating a wide range of styles and colors. We’ve also maintained quality by using the best materials. Unlike other sandals, our Mexican huara Brand X Huaraches Brand X Huaraches Brand X Huaraches was established in 1973 to promote traditional Mexican craftsmanship, especially the historic huaraches. These Mexican summer sandals have existed since pre-Columbian times and were worn primarily by farm workers and rural laborers. Mexican huaraches are handwoven using thin strips of leather. The unique weaving pattern allows your feet to breathe while the leather insoles absorb moisture, making these sandals perfect for the summer. Each pair of leather huaraches is handmade, so no two pair of huaraches are exactly alike. At Brand X Huaraches, we work with local Mexican artisans to give these sandals a modern twist. Our huaraches are designed in California and made in Mexico by craftsmen who’ve been making them for decades. Our in-house design team has updated the humble huaraches by incorporating a wide range of styles and colors. We’ve also maintained quality by using the best materials. Unlike other sandals, our Mexican huaraches are made using vegetable-tanned le Auguste Rodin Rainer Maria Rilke Rodin has pronounced Rilke's essay the supreme interpretation of his work. (From the translators’ Preface)Auguste Rodin, 1840-1917, was a French sculptor. Although Rodin is generally considered the progenitor of modern sculpture, he did not set out to rebel against the past. He was schooled traditionally, took a craftsman-like approach to his work, and desired academic recognition, although he was never accepted into Paris's foremost school of art. Sculpturally, Rodin possessed a unique ability to model a complex, turbulent, deeply pocketed surface in clay. … Rodin… modeled the human body with realism, and celebrated individual character and physicality. From the unexpected realism of his first major figure… to the unconventional memorials whose commissions he later sought, Rodin's reputation grew, such that he became the preeminent French sculptor of his time. By 1900, he was a world-renowned artist.Rainer Maria Rilke (1875-1926) was a Bohemian-Austrian poet and novelist, "w Auguste Rodin by Rainer Maria Rilke Lina Rodin has pronounced Rilke's essay the supreme interpretation of his work. (From the translators’ Preface)Auguste Rodin, 1840-1917, was a French sculptor. Although Rodin is generally considered the progenitor of modern sculpture, he did not set out to rebel against the past. He was schooled traditionally, took a craftsman-like approach to his work, and desired academic recognition, although he was never accepted into Paris's foremost school of art. Sculpturally, Rodin possessed a unique ability to model a complex, turbulent, deeply pocketed surface in clay. … Rodin… modeled the human body with realism, and celebrated individual character and physicality. From the unexpected realism of his first major figure… to the unconventional memorials whose commissions he later sought, Rodin's reputation grew, such that he became the preeminent French sculptor of his time. By 1900, he was a world-renowned artist.Rainer Maria Rilke (1875-1926) was a Bohemian-Austrian poet an
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