246. The 1 thing that is keeping you underearning

When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling.  So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning.  And that word is Affordable.  Now you know I like to look at the definition of words.  If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it. I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'.  Let's look at this in an objective way.  Mistake 1 - You're pricing for them and not for you Mistake 2 - Thinking you know what affordable means   Mistake 3 - Thinking that what you would buy is what your clients will buy. Read the full shownotes at - http://www.suzchadwick.com/pod246  If you have questions or thoughts on this, then make sure you DM me on Instagram   To find out more head to: www.suzchadwick.com http://www.suzchadwick.com/bba