247: Why Do Some Coaching Niches Thrive and Others Fail?

Find the full transcript and other resources for coaches at prosperouscoach.com/247. Nail Your Niche - 90 minute strategy session with Rhonda HessAlso mentioned, Sofia von Celsing, coach to high achieving women leaders.Why do some coaching niches never pay off?Coaches, with their big hearts, tend to focus on what their audience NEEDS. But I found out through trial and error that marketing a coaching niche that focuses around needs rarely results in enough clients or income. And I think coaching around needs can wander extremely close to therapy.People buy support to get what they need from known resources like therapists or doctors.Coaches that focus their niche, marketing and offers around what their specific audience WANTS —their BIG goals and the BIG problems in that way of achieving those goals — will get more traction, attract more clients and earn more. And by the way — those are things you want.Another reason why certain coaching niches fail is that not all target audiences are viable — by that I mean the audience is easy to access, full of seekers and eager to evolve. Let’s dig into that and I’ll have lots of examples for you.