#25 6 marketing beliefs you should avoid like the plague… (unless you love losing money)

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.You'll discover:Why ‘fixed fees’ are a recipe for disaster in the marketing worldThe things you should NEVER half-ass on if you want successful, profitable adsWhich ‘vanity metrics’ peddled by agencies are actually BS (and a money sink!)The no.1 thing both businesses and agencies do that kills growthThis podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence's book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com