25. A/B splittest og personalisering med data på Bolius.dk - med Data Manager Daniel Clark Melander

from CRO & Kaffe · host Senior CRO specialist Ole Gregersen

[ Giv Ole feedback ]Med Daniel Clark Melander, som er Data Manager og projektleder i Bolius. Det handler om A/B splittest: Erfaringer, wins, udfordringer, management buy-in og meget mere.Vi kommer i detaljen om hvordan der testes og personaliseres på Bolius.dk - et website der ikke som sådan sælger noget, hvilket bare gør det endnu mere udfordrende at teste og eksperimentere.

What this episode covers

[ Giv Ole feedback ] Med Daniel Clark Melander, som er Data Manager og projektleder i Bolius. Det handler om A/B splittest: Erfaringer, wins, udfordringer, management buy-in og meget mere. Vi kommer i detaljen om hvordan der testes og personaliseres på Bolius.dk - et website der ikke som sådan sælger noget, hvilket bare gør det endnu mere udfordrende at teste og eksperimentere.

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25. A/B splittest og personalisering med data på Bolius.dk - med Data Manager Daniel Clark Melander

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This episode was published on November 29, 2023.

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