#25 Alex Smith — The No Bullshit Strategy Guy
from SYNG Hosted by Paul Syng
Alex Smith is a strategist, writer, and advisor to CEOs and founders. He is the founder of Basic Arts, and he helps create brands that stand alone in their markets and bring true value to people. It’s my goal to increase strategic understanding and expertise among founders since it’s not only widely misunderstood but often completely overlooked. DOTS PODCAST ON ALL PLATFORMS YouTube: https://youtube.com/playlist?list=PLJhdYWtEVH6R9lX2exP_8ni9YGKNTZ1b8&si=4s69nrKCahy5vQ5O Spotify: https://open.spotify.com/show/2z0Vgy7eNR6XSk3M0uSugp?si=eb5369dea4314099 Apple: https://podcasts.apple.com/us/podcast/dots-podcast-of-paul-syng/id1557392269 Anchor: https://podcasters.spotify.com/pod/show/paulsyng READ PLATONIC BLOG https://paulsyng.com/blog/ NEED HELP WITH A COMPLEX CHALLENGE? https://paulsyng.com SPEAKER LINKS Host, Paul Syng: https://x.com/paulsyng https://www.linkedin.com/in/paulsyng/ Guest, Alex Smith: https://www.linkedin.com/in/alex-m-h-smith/ 00:00:00 Meet Alex, monetize your quirks 00:03:42 Alex's unconventional path to strategy 00:15:03 An act of mischief 00:28:07 Elephant, monkey and a fish climb a tree 00:35:34 No one is buying strategy 00:43:15 What is 'strategy' and understanding founder motivations 00:55:33 Understand the person and their context first 01:05:17 Positioning and Simon Sinek's 'Why?' 01:14:26 Fame ≠ expertise 01:32:05 How Alex built an audience of 90k on LinkedIn 01:48:47 3001 Questions all about me
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