25. Diversifying Our Approach- Josh Mackay - Solar Launch

Time horizons and emotional reactivity. Having a bit of wind in our sails but not over capitalising, wanting to still bring on the amount of people we can sustain in normal market and just pump everyone for a few months while it’s hyped. Really aiming on diversifying lead sources, another lead supplier contacted saying they’re rolling out exclusive leads.Russel Brunson talks about converting traffic into your own as early as possible, so building platforms like Facebook, YouTube, podcasts whatever it is your using as a 3rd party media platform to aim bring people into your own world so that you can serve them even if the media platform your using has an overhaul, or slap as he calls it.Alex Hormozi talks about branding power for example white tshirt, then bike then Gucci what it’s worth with the logo because the power of the brand.