PODCAST · business
The Sales Game
by Josh Mackay
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and gro
Episodes
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Building Bush Access: The First Wins, Setbacks & What’s Coming Next
In this episode, I give a raw update on the first few days of launching the WA Bowhunting Bush Access Pack. From big early interest and two paid backers, to what I’ve learned about outreach, messaging, and navigating land access under WA’s strict hunting laws. I also share how a close contact…
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Episode 159 - Full CRM Build and Sales Training Offer - The Sales Game
I’m flat broke in debt but more excited than ever to fully send On an offer that I just created for working with Solar businesses in Australia building a full CRM doing sales training improving deal margins conversions improving their offer and automating their follow-up sequences as well as...
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Episode 158 - Solar Sales Training & CRM Builds in GHL- The Sales Game
The work I’m doing in solar sales training programs and consulting with solar companies in Australia. Improving Martian, conversions, and automations with CRM build that are sales focused to automate follow up within Go High Level crm, among many other cool features
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Episode 157 - Conditions Leading Up To Personal Breakthrough- The Sales Game
Sharing a recent personal breakthrough I’ve had, how I’ve been leading up to it, how I’ve shattered my mentality shift around money and how that allowed me to have a way more clear mind about what I want to be doing in life
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Episode 156 - Closing Residential Solar Business- The Sales Game
Just a podcast talking about closing out the residential Solar aspect of the business and potentially even looking at working under another business and learning a different industry or a different skill set and just doing some side project stuff for Sales launch for fun like building an AI chat...
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Days 101 to 105: The Go-Giver Mindset - Enriching Your Life and Business
In this episode of "The Sales Game with Josh McKay," I reflect on the importance of giving more than you receive, inspired by "The Magic of Thinking Big" and "The Go-Giver." These principles have helped me focus on providing value without expecting immediate returns, enriching both my life and...
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Days 96 to 100: Building an Autonomous Sales Team - Empowerment and Responsibility
I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond...
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Days 91 to 95: Pause and Reflect - Effective Strategies for Handling Business Challenges
I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond...
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Days 86 to 90: Ethical Sales and Team Culture - Keys to Long-Term Success
In this episode, we explore the strategic decision to avoid leveraging cash flow for rapid expansion, emphasising the importance of operating from a position of strength. We discuss maintaining a balanced approach to growth, ensuring stability before considering a move to the American market.…
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Days 81 to 85: Navigating Cash Flow Challenges - Tools for a Solar Business
I delve into the power of interest-free offers in today’s challenging economic climate. With rising interest rates and cost of living in Australia, customers are gravitating towards zero upfront cost and zero percent interest solar solutions. This approach tackles their financial burdens without...
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Days 76 to 80: Smart Hiring - How a Tailored Questionnaire Streamlines Recruitment
In this episode of "The Sales Game with Josh McKay," I delve into a critical aspect of recruitment: ensuring that every new hire is a perfect fit. My new mantra is simple: if it's not a definite "yes," it's a "no." This approach ensures that the team is composed of individuals who are not only...
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Days 71 to 75: Optimising Sales Pitches - Tools and Techniques for Success
In this episode, we unveil a new door-to-door pitch that's already generating excitement: offering solar installations with no upfront costs, thanks to available rebates. This approach is not only capturing interest but also proving effective in the field. I share our latest strategies, including...
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Days 66 to 70: Navigating Financial Turbulence - Strategies for Small Business Survival
I share a candid look at the financial ups and downs of running a business. Last month, I thought I broke even but ended up losing $12,000. Regular profit and loss statements, thanks to Maria in accounting, have been crucial in revealing the true financial state, preventing my optimism from...
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Days 61 to 65: Pivoting with Purpose - Logistics, Leadership, and Lessons Learned
In this week's episode, I dive into the rollercoaster ride of running a business, starting with a shocking start to the week. I hired Jamie, who signed a contract a month ago, only to find out he was still job hunting and left me hanging. With recruiting halted and plans disrupted, I had to pivot...
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Day 60 - Refocusing Priorities - From Overcommitment to Effective Leadership
Josh shares insights on realising he was overcommitting and spreading himself too thin, like "a thin slice of butter on too many pieces of bread." He discusses his decision to refocus on key priorities, primarily the door-to-door sales team, while still working on Sales Launch in the background....
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Day 50 and 51: Optimising Leads and CRM - Strategies for Sustained Business Growth
Day 50 marked a significant milestone with the first two installations for the business. Josh reflects on the lessons learned from the installation process and shares his thoughts on improving efficiency and customer satisfaction. He also discusses the importance of not delaying sales for...
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Day 54, 55, 56, and 57: Overcoming Burnout - Focusing on What Matters Most in Solar Sales
Josh opens up about his recent struggles with burnout and the realisation that he was spreading his efforts too thin across multiple projects. He shares the importance of focusing on key areas that generate revenue and the need to prioritise building a strong door-to-door sales team. He discusses...
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Day 49: From Setbacks to Success - Overcoming Challenges in Solar Sales
In this episode, Josh discusses his recent experiences, including hiring new sales development representatives, setting up CRM integrations, and dealing with unexpected challenges in stock orders. He shares insights on the importance of building a strong team, the excitement of new opportunities,...
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Day 47 and 48: Staying Resilient - Josh's Strategies for Navigating Business Setbacks
Josh shares his recent experience with hiring challenges and the adjustments he's making to his recruitment process for sales development representatives. Despite setbacks, Josh remains focused on integrating CRM systems, setting up telephony and SMS automation, and exploring new marketing...
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Day 46: Resilience and Recruitment - Building a Strong Door-to-Door Solar Team
Josh reflects on the importance of managing expectations and staying resilient, sharing how he navigated the setback and realigned his focus on hiring and training new team members. He talks about the adjustments made to the recruitment process and the decision to move forward with building a...
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Day 44 and 45: Balancing Acts - Stock Orders, New Hires, and Automation in Solar Sales
In this episode, Josh discusses the key tasks he tackled, including finalising stock orders for the first installs, interviewing a new hire, and setting up crucial telephony and SMS automations. He reflects on the decision to abandon electric scooters for door-to-door reps due to liability...
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Day 42 and 43: Weekend Wins - Zoho CRM Enhancements and New Team Member Jasper
Over the weekend, Josh focused on enhancing Zoho CRM automations and preparing for upcoming hires. He successfully conducted an interview with a promising candidate, Jasper, who will soon join the team. Josh discusses the importance of thorough recruitment processes and the decision to start the...
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Day 41: Strategies for Team Management and System Improvements
Josh reflects on a productive day, sharing insights from interviews with potential hires and the importance of trusting his gut in the recruitment process. He provides updates on booking the first two installations, progressing with stock orders, and setting up telephony and SMS automations....
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Day 41: Integrating Systems and Planning for Solar Expansion
Josh also talks about the ongoing recruitment process, including a thoughtful email template designed to assess candidates' fit for the company. He is focused on setting up telephony and SMS automations using Aircall and SMS Magic, and he highlights the progress made with Zoho CRM's backend...
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Day 40: Driving Towards Success: Recruitment, Automation, and CRM Progress
In this brief but exciting update, Josh shares the highlights of Day 40 in his journey to build a million-dollar solar company in Australia, now starting with a $15,000 AUD investment. Today, Josh is off to his first commercial appointment, a significant milestone requiring a two and a half hour...
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Day 39: Integrating Telephony and SMS - Josh’s CRM Revolution in Solar Sales
Today’s focus is on continuing the setup of telephony and SMS automation within the CRM system to streamline customer communication. Josh discusses the challenges of integrating voice calls and SMS from a single number, ultimately opting for Aircall and SMS Magic to achieve this functionality. He...
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Day 38: Building a Robust CRM - Handling 10-15 Solar Jobs per Week
Today, Josh focuses on integrating telephony and automated SMS into the CRM, alongside refining backend operations. He discusses the importance of automating customer progression from lead generation to installation, ensuring seamless transitions with email and SMS notifications at each stage....
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Day 37: Scaling Smart - Efficiency vs. Perfectionism in Building a Solar Company
In this episode, Josh wraps up Day 37 of his journey to build a million-dollar solar company in Australia, starting with a $10,000 AUD investment. After a full day of work, Josh reflects on his accomplishments and the challenges faced. He successfully posted the recruitment ad for an appointment...
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Day 37: Optimising Operations - Hiring and Automation Strategies for Solar Growth
In this episode, Josh shares his early morning enthusiasm as he dives into Day 37 of building his solar company in Australia, aiming for a million dollars in annual profit from a $10,000 AUD startup investment. With additional commissions bringing his total investment to $15,000 AUD, Josh focuses...
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Day 36: Scaling Smart: Hiring Strategies and Lead Management for Solar Entrepreneurs
In today's episode, Josh updates us on Day 36 of his journey to build a solar business in Australia, aiming for a million dollars in annual profit from an initial $10,000 AUD investment. Now with an increased investment of $16,000 AUD, thanks to previous sales commissions, Josh is focused on...
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Days 34 and 35: Doubling Profits and Closing Sales: Josh's Path to Solar Business Success
In this episode, Josh recaps Day 34 and shares the progress made on Day 35 of his journey to building a million-dollar solar company in Australia with an initial investment of $10,000 AUD. He celebrates closing a new sale, doubling his profit margins from his last business, and discusses the...
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Day 33: From Survival to Thriving - Building a Solar Business in Australia
In this episode, we dive into the highs and lows of starting a solar business in Australia. Josh shares candid thoughts about contemplating a move to America, attracted by the potential for higher profits. However, the focus remains on growing the solar company in Australia with an initial...
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Days 30, 31 and 32: From Door Knocking to Closing
In this episode, we delve into the latest developments on days 30 and 31 of the journey to build a solar company from a $10,000 investment. Josh recounts the excitement of securing the first sale for Spark Edge, marking a pivotal moment in the startup's trajectory. From door knocking to attending...
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Days 28 and 29: Overcome Barriers - Reframing Solar Sales Strategies
In this episode, we dive into a recap of days 28 and 29 of building a solar company from scratch with a $10,000 investment. Josh takes us through the highs and lows of cold calling appointments and door knocking strategies, sharing insights on sales techniques and adjustments made along the way....
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Day 27: Solar Sprint - The Race to Close Deals Doorstep by Doorstep
Josh dives into a session of door knocking, despite initial reluctance. Reflecting on lessons learned, He prioritises sales over perfection, aiming to streamline processes for future endeavours. While some tasks remain unfinished, including CRM integration and training, Josh finds success in...
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Day 27: Closing Deals and Chasing Finance
Josh gears up for a day of door knocking. With the aim of reaching a million dollars in net profit annually from a mere $10,000 investment, Josh reflects on the challenges of delayed sales initiation. Today's agenda includes finalising value stacks for different system sizes, approving social…
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Day 26: The Decision Dilemma - Borrowing, Weddings, and Business Priorities
In a special double-part episode, join us for Day 26 of the journey to build a solar company from the ground up. With only a $10,000 startup investment and aspirations of reaching a million-dollar net profit annually, the challenges are mounting. Josh navigates the complexities of…
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Day 25: Navigating the Financial Rollercoaster - Challenges of a Solar Startup
Josh deals into the challenges of building a solar company from scratch. He brings us face-to-face with the stark reality of startup struggles, as he reflects on the unexpected difficulties of launching with a mere $10,000. With aspirations of reaching a million-dollar profit, he grapples with…
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Day 24: Inside the Solar Startup - Challenges, Triumphs, and the Road to Success
In this episode of our solar company startup journey, join us as we navigate the challenges of building from the ground up. With only $10,000 in capital and big dreams of reaching a million-dollar profit, the pressure is on. From navigating finances to launching Facebook ads and brainstorming…
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Day 24: From 10K to a Million - Navigating Tight Finances in Solar Entrepreneurship
Josh outlines his goals for the day in pursuit of building a thriving company with minimal startup capital. His objectives include initiating leads with Pranay, brainstorming Facebook ads, and completing essential administrative tasks like the pay run for his Operations Manager. Josh also delves...
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Day 23: Strategic Financing - Tackling Solar Business Funding Head-On
Josh reflects on the dwindling startup capital, now down to around 2,000 out of the initial 10,000. With a pay run scheduled for tomorrow and the imperative need for revenue, He strategizes on securing finance options and generating leads. He discusses the application process for finance…
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Day 22: Finance Frontiers - Navigating Solar Startup Funding
In the latest instalment of his solar business venture, Day 22 kicks off with a clear objective: launching paid ads on Facebook. With the aim of targeting regional areas, Josh shares his strategy for maximising the effectiveness of these ads based on past successes. Additionally, he outlines…
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Day 21: Building Blocks - Progress Report on CRM Development
With a goal to achieve a million dollars in net profit annually, Josh shares insights into the progress made thus far. He provides updates on the CRM development, noting that 20% of it is completed, with core functionalities in place. Additionally, he discusses the website's advancement, nearing...
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Day 21: Strategic Growth Plans - Scaling Up Staffing and Sales
Josh continues his journey of building a solar company from scratch with a mere $10,000 starting capital. With a goal to achieve a million dollars in net profit annually, he focuses on crucial tasks today. He checks in on the progress of the website, outsourced through Upwork, and plans to apply...
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Day 20: Strategies for Business Growth - Leveraging Finance and Lead Generation
In today's single-part episode, Josh delves into a whirlwind of productivity and strategic planning. Setting ambitious goals to build a million-dollar net profit solar company annually, Josh dives into essential tasks. From setting up payment processing with Stripe to securing financing options…
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Day 19: Pressure and Choices - Managing Self-Imposed Expectations
Josh reflects on a day filled with progress and tough decisions. With the warranty terms finalised and other aspects of the offer nearing completion, he navigates through the complexities of business decisions, including grappling with the cost of liability insurance. Amidst plans for upcoming...
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Day 18: Weekend Reflections - Finding Balance Amidst Business Pressure
Josh embarks on a caffeine-free day feeling a bit tired but determined. After a relaxing weekend to recharge, Josh is ready to tackle tasks head-on. With a focus on finalising the warranty document and refining sales materials, including crucial changes to the offer itself, He aims to maximise...
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Day 17: Navigating Setbacks - Overcoming Unproductive Days in Business
In this episode, Josh reflects on a day that didn't quite meet his productivity expectations but remains optimistic about making up for lost time over the weekend. From refining the offer with valuable input from his mom to tweaking warranty terms for customer trust, he shares insights into the...
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Day 17: Strategies for Success - Balancing Offer Completion with CRM and Advertising Goals
Josh dives into the final stages of closing a deal in the solar business. He brings us to the crucial moment of finalising the offer, with some unexpected twists and turns along the way. From specifying details like black panels and frames for residential customers to ensuring warranty coverage,...
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Day 16 - The Power of Perceived Value - Crafting Compelling Solar Offers
With the offer finalised and ready for the market, Josh explores innovative ways to present it, drawing inspiration from marketing gurus like Russell Brunson and Alex Hormozi. Amidst discussions on value stacking and free gift bonuses, he also delves into operational aspects such as sticker...
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ABOUT THIS SHOW
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.
I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.
If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.
🚀 No fluff. No theory. Just real execution.
✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and gro
HOSTED BY
Josh Mackay
CATEGORIES
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Frequently Asked Questions
How many episodes does The Sales Game have?
The Sales Game currently has 160 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Sales Game about?
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along...
How often does The Sales Game release new episodes?
The Sales Game publishes regularly with 160 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Sales Game?
You can listen to The Sales Game on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Sales Game?
The Sales Game is created and hosted by Josh Mackay.
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