The Sales Game

PODCAST · business

The Sales Game

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and gro

  1. 160

    Building Bush Access: The First Wins, Setbacks & What’s Coming Next

    In this episode, I give a raw update on the first few days of launching the WA Bowhunting Bush Access Pack. From big early interest and two paid backers, to what I’ve learned about outreach, messaging, and navigating land access under WA’s strict hunting laws. I also share how a close contact with serious landowner connections could change the game—and what’s coming next in terms of vetting, property deals, and scaling the idea without losing its integrity. If you’ve been watching from the sidelines, this episode breaks it all down.

  2. 159

    Episode 159 - Full CRM Build and Sales Training Offer - The Sales Game

    I’m flat broke in debt but more excited than ever to fully send On an offer that I just created for working with Solar businesses in Australia building a full CRM doing sales training improving deal margins conversions improving their offer and automating their follow-up sequences as well as providing a lot of other value adds to the CRM and automations. I’m just sharing which companies I’m targeting what my offer structure will be and what the process of going through and qualifying the companies I’m working with will look like.

  3. 158

    Episode 158 - Solar Sales Training & CRM Builds in GHL- The Sales Game

    The work I’m doing in solar sales training programs and consulting with solar companies in Australia. Improving Martian, conversions, and automations with CRM build that are sales focused to automate follow up within Go High Level crm, among many other cool features

  4. 157

    Episode 157 - Conditions Leading Up To Personal Breakthrough- The Sales Game

    Sharing a recent personal breakthrough I’ve had, how I’ve been leading up to it, how I’ve shattered my mentality shift around money and how that allowed me to have a way more clear mind about what I want to be doing in life

  5. 156

    Episode 156 - Closing Residential Solar Business- The Sales Game

    Just a podcast talking about closing out the residential Solar aspect of the business and potentially even looking at working under another business and learning a different industry or a different skill set and just doing some side project stuff for Sales launch for fun like building an AI chat and Sales support pot and Solar sales course just to train this child chat so I can build a CRM which can automate it and just doing it for fun just to see how much you can automate the process including SMS Emails and maybe even Robo calls.

  6. 155

    Days 101 to 105: The Go-Giver Mindset - Enriching Your Life and Business

    In this episode of "The Sales Game with Josh McKay," I reflect on the importance of giving more than you receive, inspired by "The Magic of Thinking Big" and "The Go-Giver." These principles have helped me focus on providing value without expecting immediate returns, enriching both my life and business.I share personal insights on maintaining balance and enjoying the journey, emphasising that life is not a rehearsal—this is the main act. By introducing patience into my business approach, I aim to reduce stress and build a more enjoyable and sustainable venture.I also touch on the value of spending time in nature to clear my mind and the importance of enjoying what you do. A recent experience with potential employee turnover highlighted the need for patience and professionalism, and I discuss how tools like ChatGPT can help maintain a positive tone in challenging communications.Additionally, I recount my conversations with a fellow solar business owner in South Australia, illustrating the ups and downs of scaling a business and the importance of enjoying the process. The episode concludes with a reminder that different strengths and perspectives are what make the world work.Tune in for a thoughtful discussion on giving, patience, and finding joy in the entrepreneurial journey.

  7. 154

    Days 96 to 100: Building an Autonomous Sales Team - Empowerment and Responsibility

    I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally.I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular workouts and healthy eating, has been crucial for my overall well-being and stress management.I also touch on my current reading journey, highlighting insights from "Poor Charlie's Almanac" and the value of investing wisely. Emphasising the importance of enjoying the process rather than fixating on end results, I share how wisdom from books and personal reflections shape my approach to business and life.Tune in to explore how nature, mindfulness, and continuous learning contribute to a balanced and effective entrepreneurial journey.

  8. 153

    Days 91 to 95: Pause and Reflect - Effective Strategies for Handling Business Challenges

    I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally.I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular workouts and healthy eating, has been crucial for my overall well-being and stress management.I also touch on my current reading journey, highlighting insights from "Poor Charlie's Almanac" and the value of investing wisely. Emphasising the importance of enjoying the process rather than fixating on end results, I share how wisdom from books and personal reflections shape my approach to business and life.Tune in to explore how nature, mindfulness, and continuous learning contribute to a balanced and effective entrepreneurial journey.

  9. 152

    Days 86 to 90: Ethical Sales and Team Culture - Keys to Long-Term Success

    In this episode, we explore the strategic decision to avoid leveraging cash flow for rapid expansion, emphasising the importance of operating from a position of strength. We discuss maintaining a balanced approach to growth, ensuring stability before considering a move to the American market.With a focus on sustainable business practices, I break down the financial requirements and cost management strategies that keep operations running smoothly. I also share insights into keeping personal expenses in check to prioritise reinvestment into the business, highlighting my approach to meal prepping and avoiding lifestyle inflation.Join me as I delve into building a resilient solar business, the importance of ethical sales practices, and the balance between personal and professional financial management. Discover how to create a strong team culture and maintain focus on long-term success in the ever-evolving solar industry.

  10. 151

    Days 81 to 85: Navigating Cash Flow Challenges - Tools for a Solar Business

    I delve into the power of interest-free offers in today’s challenging economic climate. With rising interest rates and cost of living in Australia, customers are gravitating towards zero upfront cost and zero percent interest solar solutions.This approach tackles their financial burdens without adding more stress.I discuss our current marketing strategies, from door-to-door pitches to leveraging Facebook ads and exploring Google Ads. By solving a key problem—cost of living increases—without adding financial strain, we aim to build a recession-proof business.Additionally, I share insights into maintaining ethical sales practices, emphasizing the importance of customer-first service and long-term trust. This philosophy stems from my personal experience and conviction that selling with integrity is not only right but also more effective.I also touch on managing cash flow with tools like American Express and Trade Zone Credit, allowing for flexibility in a cash-intensive business.Recruitment remains a priority, focusing on hiring individuals who are a perfect fit for our team culture.Join me as I navigate the complexities of building a sustainable and ethical solar business, sharing strategies, challenges, and the importance of staying adaptable in a dynamic market.

  11. 150

    Days 76 to 80: Smart Hiring - How a Tailored Questionnaire Streamlines Recruitment

    In this episode of "The Sales Game with Josh McKay," I delve into a critical aspect of recruitment: ensuring that every new hire is a perfect fit. My new mantra is simple: if it's not a definite "yes," it's a "no." This approach ensures that the team is composed of individuals who are not only skilled but also a joy to work with.I discuss the importance of hiring people who are intelligent, coachable, and aligned with our values. By using a tailored questionnaire, I've streamlined the recruitment process, filtering out 80-90% of applicants and focusing on those who demonstrate key qualities like self-awareness and motivation.Tune in to learn how this meticulous hiring strategy fosters a supportive and dynamic work environment, ultimately leading to better training outcomes and team cohesion.

  12. 149

    Days 71 to 75: Optimising Sales Pitches - Tools and Techniques for Success

    In this episode, we unveil a new door-to-door pitch that's already generating excitement: offering solar installations with no upfront costs, thanks to available rebates. This approach is not only capturing interest but also proving effective in the field.I share our latest strategies, including setting up Google AdWords and exploring Facebook ads. By intentionally interacting with solar-related content, I've identified lead generation companies like Scale Solar, which has provided video scripts for our upcoming marketing efforts.The team is busy, with Jerry handling operations and Rory excelling in the field despite some personal uncertainties. To ensure smooth logistics, we're using tools like Descript for audio feedback on sales pitches.With a focus on solidifying our door-to-door team and exploring digital marketing, we're laying the groundwork for future expansion into the American solar market. The goal is simple: generate leads, make sales, and build a team of people we genuinely want to work with.Tune in to hear about our latest tactics, team dynamics, and plans for growth in the ever-evolving solar industry.

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    Days 66 to 70: Navigating Financial Turbulence - Strategies for Small Business Survival

    I share a candid look at the financial ups and downs of running a business. Last month, I thought I broke even but ended up losing $12,000. Regular profit and loss statements, thanks to Maria in accounting, have been crucial in revealing the true financial state, preventing my optimism from clouding reality.Maria’s bookkeeping, payroll, and training for Jerry are invaluable, despite the $1,500 monthly cost. This investment provides accurate insights, keeping me grounded.I also share a useful strategy for door-to-door sales: having the team record their daily interactions. Using Descript for audio editing, we streamline feedback sessions, improving performance efficiently.Tune in for a raw and insightful discussion on navigating financial challenges, the importance of accurate bookkeeping, and innovative sales techniques.

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    Days 61 to 65: Pivoting with Purpose - Logistics, Leadership, and Lessons Learned

    In this week's episode, I dive into the rollercoaster ride of running a business, starting with a shocking start to the week. I hired Jamie, who signed a contract a month ago, only to find out he was still job hunting and left me hanging. With recruiting halted and plans disrupted, I had to pivot quickly.Monday brought another blow when Rory, my key field employee, expressed doubts about staying, reducing his commitment from 95% to 90% and extending his planned leave. With bad weather and housing challenges in Perth, his outlook soured. However, he bounced back strong, breaking his performance record and giving me hope.Despite these setbacks, logistics have been tough, especially without reliable public transport. Fortunately, a close friend offered to help with transportation, easing the burden and allowing me to focus on growth.Reflecting on the situation, I considered shifting to the American solar market, drawn by its potential and low saturation. But I realised the importance of a stable foundation here before expanding.Thankfully, Jerry’s excellent performance in operations has been a bright spot. I contemplated scaling down to a leaner model but decided to stay the course. Rory's continued success and my own sales are promising signs.Tune in to hear about the ups and downs of building a team, managing challenges, and making strategic decisions for the future. It's a journey of resilience, adaptation, and optimism.

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    Day 60 - Refocusing Priorities - From Overcommitment to Effective Leadership

    Josh shares insights on realising he was overcommitting and spreading himself too thin, like "a thin slice of butter on too many pieces of bread."He discusses his decision to refocus on key priorities, primarily the door-to-door sales team, while still working on Sales Launch in the background. Josh talks about the importance of generating leads, recruiting, and training door knockers and appointment setters to create a sustainable business model.He also reflects on his content creation journey, the pressures of maintaining high-quality production, and the balance between authenticity and professionalism. He shares his strategies for onboarding new team members through training videos, and the potential consideration of securing a loan to accelerate the company's growth.Tune in to hear Josh's candid thoughts on entrepreneurship, balancing multiple tasks, and the continuous learning process that drives him forward. This episode offers valuable lessons on focusing efforts, managing burnout, and staying true to one's vision while building a successful business.

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    Day 50 and 51: Optimising Leads and CRM - Strategies for Sustained Business Growth

    Day 50 marked a significant milestone with the first two installations for the business. Josh reflects on the lessons learned from the installation process and shares his thoughts on improving efficiency and customer satisfaction. He also discusses the importance of not delaying sales for perfection and following the energy in the business.On Day 51, Josh covers the exciting developments, including interviewing and hiring new Sales Development Representatives (SDRs) to handle door-to-door appointments. He highlights the importance of aligning team members' goals with the company's growth opportunities and the potential roles they can evolve into.He also explores the idea of enhancing customer experience through innovative solutions like using drones for before-and-after shots of installations and creating a role dedicated to overseeing installs and customer satisfaction.Additionally, Josh discusses his approach to improving CRM integrations, automating follow-ups, and optimising lead acquisition costs. He shares insights on the value of having multiple lead sources and ensuring a steady flow of quality leads to support the sales team.Join Josh as he navigates the ups and downs of building a solar business, learns from challenges, and celebrates successes. Stay tuned for valuable insights and strategies to grow your own business.

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    Day 54, 55, 56, and 57: Overcoming Burnout - Focusing on What Matters Most in Solar Sales

    Josh opens up about his recent struggles with burnout and the realisation that he was spreading his efforts too thin across multiple projects. He shares the importance of focusing on key areas that generate revenue and the need to prioritise building a strong door-to-door sales team.He discusses the pressures of creating high-quality content for the podcast and video series, and the impact it had on his mental health and business focus. He reflects on the lessons learned from this period, emphasising the importance of following the energy and doing what he enjoys most.Tune in to hear Josh's insights on balancing multiple business tasks, the importance of concentrating on revenue-generating activities, and his plans to build a sustainable and successful solar company. This episode is a candid look at the ups and downs of entrepreneurship and the ongoing journey of learning, growth, and development.Join Josh as he navigates the challenges and celebrates the victories of building a million-dollar business from an initial investment of just $15,000.

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    Day 49: From Setbacks to Success - Overcoming Challenges in Solar Sales

    In this episode, Josh discusses his recent experiences, including hiring new sales development representatives, setting up CRM integrations, and dealing with unexpected challenges in stock orders. He shares insights on the importance of building a strong team, the excitement of new opportunities, and the lessons learned from setbacks.Josh also explores innovative ideas like using drones for marketing, creating customer gift hampers, and developing a live deal tracker for enhanced customer experience. He emphasises the value of personalised touches, such as branded uniforms and thoughtful gestures, to build customer loyalty and satisfaction.Tune in to hear about Josh's strategies for scaling his business, training new team members, and optimising operations. Stay updated on his progress and gain valuable insights into the world of solar sales and entrepreneurship.

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    Day 47 and 48: Staying Resilient - Josh's Strategies for Navigating Business Setbacks

    Josh shares his recent experience with hiring challenges and the adjustments he's making to his recruitment process for sales development representatives. Despite setbacks, Josh remains focused on integrating CRM systems, setting up telephony and SMS automation, and exploring new marketing strategies like drone footage for social media.Josh discusses his plans to create video content for sales presentations and launch a video podcast to document his journey. He also emphasises the importance of maintaining a door-to-door team as a sustainable entry-level position, providing consistent revenue and opportunities for growth within the company.Tune in to hear Josh's insights on building a resilient business, overcoming obstacles, and staying motivated. Stay updated on his progress and learn valuable lessons from his entrepreneurial journey.

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    Day 46: Resilience and Recruitment - Building a Strong Door-to-Door Solar Team

    Josh reflects on the importance of managing expectations and staying resilient, sharing how he navigated the setback and realigned his focus on hiring and training new team members. He talks about the adjustments made to the recruitment process and the decision to move forward with building a door-to-door team, while also considering the potential of buying leads from third-party providers.He also delves into enhancing the company's offer, moving from a money-back guarantee to a satisfaction guarantee, and emphasising long-term value and reliability. He provides updates on setting up telephony integration, workers' compensation, and planning team events to foster a strong company culture.Tune in to hear about Josh’s strategies for overcoming challenges, evolving business offers, and maintaining momentum in building his solar business. Stay updated on his progress and learn valuable lessons from his entrepreneurial experience.

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    Day 44 and 45: Balancing Acts - Stock Orders, New Hires, and Automation in Solar Sales

    In this episode, Josh discusses the key tasks he tackled, including finalising stock orders for the first installs, interviewing a new hire, and setting up crucial telephony and SMS automations. He reflects on the decision to abandon electric scooters for door-to-door reps due to liability concerns, while still considering them for B2B efforts.He also dives into the logistics of outfitting his team with iPads and managing insurance upgrades for new hires. With the first sales development rep onboard, he outlines the steps for creating an efficient onboarding process and the excitement of preparing for more sales and lead generation.Tune in to hear about Josh’s strategies for maintaining momentum, balancing extensive tasks, and driving his solar business forward. Stay updated on the latest developments and learn from his entrepreneurial insights.

  22. 139

    Day 42 and 43: Weekend Wins - Zoho CRM Enhancements and New Team Member Jasper

    Over the weekend, Josh focused on enhancing Zoho CRM automations and preparing for upcoming hires.He successfully conducted an interview with a promising candidate, Jasper, who will soon join the team. Josh discusses the importance of thorough recruitment processes and the decision to start the new hire in a door-to-door role transitioning to digital appointment setting.He also delves into the logistics of equipping his team with iPads and electric scooters to enhance efficiency and enjoyment in their roles. Additionally, he shares insights on setting up automated email and SMS systems to improve customer communication and streamline operations.Tune in to hear about Josh’s strategies for scaling his solar business, the challenges of integrating new systems, and the excitement of building a motivated and efficient team. Stay updated on his journey and learn valuable lessons from his entrepreneurial experience.

  23. 138

    Day 41: Strategies for Team Management and System Improvements

    Josh reflects on a productive day, sharing insights from interviews with potential hires and the importance of trusting his gut in the recruitment process.He  provides updates on booking the first two installations, progressing with stock orders, and setting up telephony and SMS automations. Despite some challenges, including complex stock orders and technology issues, significant progress was made. He also discusses plans for integrating electric scooters for door-to-door teams and upgrading his tech equipment.Tune in to hear about Josh's strategies for scaling his solar business, managing team dynamics, and continuously improving systems and processes. Stay updated on his progress and learn valuable lessons from his entrepreneurial journey.

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    Day 41: Integrating Systems and Planning for Solar Expansion

    Josh also talks about the ongoing recruitment process, including a thoughtful email template designed to assess candidates' fit for the company. He is focused on setting up telephony and SMS automations using Aircall and SMS Magic, and he highlights the progress made with Zoho CRM's backend operations.He plans to continue refining CRM processes, work on a commercial email campaign, order stock for upcoming installations, and set up an automated system to manage leads efficiently. He also aims to explore business finance options for new equipment and finalise agreements with CRM developers.Join him as he navigates the complexities of scaling his solar business, manages recruitment and system integrations, and prepares for the future growth of his company.

  25. 136

    Day 40: Driving Towards Success: Recruitment, Automation, and CRM Progress

    In this brief but exciting update, Josh shares the highlights of Day 40 in his journey to build a million-dollar solar company in Australia, now starting with a $15,000 AUD investment. Today, Josh is off to his first commercial appointment, a significant milestone requiring a two and a half hour drive.He provides an update on the recruitment process, detailing the thoughtful email templates sent to potential hires to gauge their fit for the company. He also mentions the ongoing setup of telephony and SMS automations using Aircall and SMS Magic, and the progress made with Zoho CRM's backend operations, thanks to the help of his team member, Jerry.Additionally, Josh plans to discuss development needs with Ruben, a past collaborator, to enhance the integration and functionality of their systems. Tune in for a quick yet informative snapshot of the day's plans and progress in building a scalable and efficient solar business.

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    Day 39: Integrating Telephony and SMS - Josh’s CRM Revolution in Solar Sales

    Today’s focus is on continuing the setup of telephony and SMS automation within the CRM system to streamline customer communication.Josh discusses the challenges of integrating voice calls and SMS from a single number, ultimately opting for Aircall and SMS Magic to achieve this functionality. He highlights the importance of refining backend CRM operations to handle customer progression efficiently, aiming to automate as many processes as possible.Additionally, Josh plans to create engaging content for Spark Edge, expand his audience on social media, and begin the recruitment process for new door knockers. He shares insights on training his operations and digital marketing person, Jerry, which not only enhances the business’s efficiency but also prepares for future growth and consulting opportunities.Join Josh as he navigates the intricacies of building robust systems, managing team dynamics, and preparing for the next stages of his solar business journey. Stay tuned for updates on his progress and insights into the evolving landscape of solar entrepreneurship.

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    Day 38: Building a Robust CRM - Handling 10-15 Solar Jobs per Week

    Today, Josh focuses on integrating telephony and automated SMS into the CRM, alongside refining backend operations.He discusses the importance of automating customer progression from lead generation to installation, ensuring seamless transitions with email and SMS notifications at each stage. Having spent several days laying the CRM foundation, he now prioritises making the system robust enough to handle 10-15 jobs per week. Future plans include hiring developers to automate data entry, invoicing, and stock ordering, aiming to reduce human error and operational costs.Tune in to hear Josh’s detailed plan for enhancing CRM efficiency, the challenges of building automation from scratch, and his commitment to creating a streamlined, scalable solar business. Join him at the end of the day for an update on his progress.

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    Day 37: Scaling Smart - Efficiency vs. Perfectionism in Building a Solar Company

    In this episode, Josh wraps up Day 37 of his journey to build a million-dollar solar company in Australia, starting with a $10,000 AUD investment. After a full day of work, Josh reflects on his accomplishments and the challenges faced.He successfully posted the recruitment ad for an appointment setter but found himself caught in a perfectionism trap, spending additional hours for minimal improvements. Josh also shares updates on finalising the STC trading account and the ongoing struggle to integrate telephony solutions with Zoho CRM. Despite setbacks, he remains transparent about his progress and optimistic about the future.Join him as he navigates the complexities of scaling his solar business, balancing perfectionism with efficiency, and leveraging technology to streamline operations. Listen in for insights on recruitment, automation, and overcoming hurdles in the solar industry.

  29. 132

    Day 37: Optimising Operations - Hiring and Automation Strategies for Solar Growth

    In this episode, Josh shares his early morning enthusiasm as he dives into Day 37 of building his solar company in Australia, aiming for a million dollars in annual profit from a $10,000 AUD startup investment. With additional commissions bringing his total investment to $15,000 AUD, Josh focuses on crucial tasks to advance his business.He recounts the previous day's progress, including account creations and telephony setup, and discusses the challenges faced with telephony solutions in Australia. Josh plans to hire appointment setters, finalise STC trading platform applications, and work on Zoho automations to streamline operations.Tune in as Josh navigates the complexities of integrating telephony with Zoho CRM, optimising communication for field-based and home-based employees, and creating valuable content for his business. Join him as he tackles today's priorities and shares insights into the ongoing development of his solar venture.

  30. 131

    Day 36: Scaling Smart: Hiring Strategies and Lead Management for Solar Entrepreneurs

    In today's episode, Josh updates us on Day 36 of his journey to build a solar business in Australia, aiming for a million dollars in annual profit from an initial $10,000 AUD investment. Now with an increased investment of $16,000 AUD, thanks to previous sales commissions, Josh is focused on accelerating his business development.He discusses his progress on various fronts, including setting up telephony systems with Zoho CRM, registering for the STC's trading platform for Australian rebates, and planning to hire an appointment setter. Josh emphasises the importance of streamlining backend processes and reducing manual tasks through automation.Listen in as Josh outlines his day’s tasks, from finalising telephony applications to creating blueprints for Zoho automations, and shares his strategy for managing leads and customer interactions more efficiently. Join him as he navigates the challenges and milestones of scaling his solar business.

  31. 130

    Days 34 and 35: Doubling Profits and Closing Sales: Josh's Path to Solar Business Success

    In this episode, Josh recaps Day 34 and shares the progress made on Day 35 of his journey to building a million-dollar solar company in Australia with an initial investment of $10,000 AUD. He celebrates closing a new sale, doubling his profit margins from his last business, and discusses the importance of setting up essential business tools like Zoho CRM and Xero for managing customers and finances.Despite facing a family emergency, Josh outlines his strategic plans, including hiring appointment setters, training them, and leveraging door-to-door sales to generate steady cash flow. He also highlights the importance of transitioning from field-based to phone-based lead generation and the benefits of automating processes through Zoho CRM and telephony solutions.Join Josh as he navigates the challenges and successes of growing his solar business, shares valuable insights on building a scalable team, and prepares for future expansion with innovative lead generation and marketing strategies.

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    Day 33: From Survival to Thriving - Building a Solar Business in Australia

    In this episode, we dive into the highs and lows of starting a solar business in Australia. Josh  shares candid thoughts about contemplating a move to America, attracted by the potential for higher profits. However, the focus remains on growing the solar company in Australia with an initial investment of $10,000, aiming for a million-dollar annual profit.The journey hasn't been smooth. The host started door knocking just last week, securing two sales in four days of effort, which proves the model's viability. Despite the challenges and the long days, there's a sense of optimism as momentum builds.The episode also covers the strategic decisions being made, such as bringing on appointment setters and the potential for expanding door-to-door sales teams. The importance of maintaining motivation and aligning actions with personal values is highlighted through a Dr. D Martini value determination exercise.Tune in to hear about the realities of entrepreneurship, from dealing with financial stress to the thrill of securing sales and planning for future growth. This episode offers an insightful look at the balance between survival and growth in the business world.

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    Days 30, 31 and 32: From Door Knocking to Closing

    In this episode, we delve into the latest developments on days 30 and 31 of the journey to build a solar company from a $10,000 investment. Josh recounts the excitement of securing the first sale for Spark Edge, marking a pivotal moment in the startup's trajectory.From door knocking to attending appointments, each step forward builds momentum towards the ultimate goal of profitability. We explore the challenges of printing marketing materials and the ongoing efforts to refine social media content for maximum impact.With sales rolling in, attention turns to training staff, optimising processes, and fine-tuning website copy to attract both residential and commercial customers. Join us as we witness the entrepreneurial spirit in action, navigating obstacles with determination and adaptability.Tune in for insights into prioritising revenue generation, strategic discounts, and the gradual integration of automation tools. Follow along as the journey unfolds, driving towards success one step at a time.

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    Days 28 and 29: Overcome Barriers - Reframing Solar Sales Strategies

    In this episode, we dive into a recap of days 28 and 29 of building a solar company from scratch with a $10,000 investment. Josh takes us through the highs and lows of cold calling appointments and door knocking strategies, sharing insights on sales techniques and adjustments made along the way.From navigating appointment cancellations to refining the sales pitch, every step is a learning experience in this entrepreneurial journey. Join us as we explore the challenges and triumphs of bootstrapping a business and the determination to succeed against financial stress. Tune in for valuable insights into building a business from the ground up and the relentless pursuit of sales goals.

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    Day 27: Solar Sprint - The Race to Close Deals Doorstep by Doorstep

    Josh dives into a session of door knocking, despite initial reluctance. Reflecting on lessons learned, He prioritises sales over perfection, aiming to streamline processes for future endeavours. While some tasks remain unfinished, including CRM integration and training, Josh finds success in targeting specific areas with high homeowner rates, despite being behind schedule. Exploring innovative methods like electric scooters for efficient outreach, Josh wraps up the day with plans for another round of door knocking and an early appointment. Tune in for updates on Josh's sales progress and his relentless pursuit of business success.

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    Day 27: Closing Deals and Chasing Finance

    Josh gears up for a day of door knocking. With the aim of reaching a million dollars in net profit annually from a mere $10,000 investment, Josh reflects on the challenges of delayed sales initiation. Today's agenda includes finalising value stacks for different system sizes, approving social media posts, and training Jerry for appointment setting with old leads. As he tackles urgent tasks like completing terms of trade and preparing for door knocking, financial concerns loom large, with only $500 left and a pending finance solution for residential customers. Tune in as Josh navigates the uncertainties of entrepreneurship and strives to keep the business afloat amidst financial constraints and strategic decisions. Stay tuned for updates on the day's progress and outcomes as Josh shares insights, concerns, and strategies to overcome challenges in the pursuit of business success.

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    Day 26: The Decision Dilemma - Borrowing, Weddings, and Business Priorities

    In a special double-part episode, join us for Day 26 of the journey to build a solar company from the ground up. With only a $10,000 startup investment and aspirations of reaching a million-dollar net profit annually, the challenges are mounting. Josh  navigates the complexities of decision-making, contemplating whether to borrow money or purchase leads to keep the business afloat. As he grapples with the impact of personal commitments on business priorities, including a looming family wedding, Josh shares the raw realities of entrepreneurship. Join us as we witness the pivotal moments of prioritisation and determination in the quest for business success. Tune in for insights, challenges, and the relentless pursuit of growth in the competitive world of solar sales. Stay tuned for the next episode as Josh continues to navigate the twists and turns of building a business.

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    Day 25: Navigating the Financial Rollercoaster - Challenges of a Solar Startup

    Josh deals into the challenges of building a solar company from scratch. He brings us face-to-face with the stark reality of startup struggles, as he reflects on the unexpected difficulties of launching with a mere $10,000. With aspirations of reaching a million-dollar profit, he grapples with the need for additional funding, contemplating the balance between borrowing and door knocking for leads. Despite financial stress, he remains determined to push forward, experimenting with Facebook ads and brainstorming lead magnet ideas. Join us as we witness the raw realities of entrepreneurship and follow Josh's journey through the highs and lows of building a business from the ground up. Tune in for insights, challenges, and the relentless pursuit of success in the competitive world of solar sales.

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    Day 24: Inside the Solar Startup - Challenges, Triumphs, and the Road to Success

    In this episode of our solar company startup journey, join us as we navigate the challenges of building from the ground up. With only $10,000 in capital and big dreams of reaching a million-dollar profit, the pressure is on. From navigating finances to launching Facebook ads and brainstorming lead magnets, every decision counts. But with dwindling bank accounts and looming expenses, it's time to get resourceful. Will borrowing more money be the solution, or can we make it work with what we have? Join us as we dive into the nitty-gritty of entrepreneurship, from initiating partnerships with call centres to exploring financing options. And with the promise of potential leads on the horizon, the journey continues with optimism and determination. Tune in as we navigate the highs and lows of building a business, one step at a time.

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    Day 24: From 10K to a Million - Navigating Tight Finances in Solar Entrepreneurship

    Josh outlines his goals for the day in pursuit of building a thriving company with minimal startup capital. His objectives include initiating leads with Pranay, brainstorming Facebook ads, and completing essential administrative tasks like the pay run for his Operations Manager. Josh also delves into strategic discussions with suppliers regarding STCs (rebates in solar) to ensure sustainable profitability. With finance applications underway and a proactive approach to securing funding options for customers, Josh remains focused on driving the business forward. Tune in for updates on his progress at the end of the day!

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    Day 23: Strategic Financing - Tackling Solar Business Funding Head-On

    Josh reflects on the dwindling startup capital, now down to around 2,000 out of the initial 10,000. With a pay run scheduled for tomorrow and the imperative need for revenue, He strategizes on securing finance options and generating leads. He discusses the application process for finance providers like Plenty and Hum, emphasising the importance of finding alternative solutions to accommodate potential customers. Priorities for the day include finalising finance applications, reaching out to lead suppliers, and launching Facebook ads targeting residential customers. Drawing inspiration from marketing insights, He plans to implement various lead generation strategies while also considering hiring assistance to streamline administrative tasks. Stay tuned for updates on Josh's progress as he navigates the challenges of financing and lead generation in the solar industry. Tune in for more insights at the end of the day!

  42. 119

    Day 22: Finance Frontiers - Navigating Solar Startup Funding

    In the latest instalment of his solar business venture, Day 22 kicks off with a clear objective: launching paid ads on Facebook. With the aim of targeting regional areas, Josh shares his strategy for maximising the effectiveness of these ads based on past successes. Additionally, he outlines plans to apply for various finance providers, including HUM, Plenty, and Smart Ease, to facilitate customer and commercial financing options. Josh also highlights the key selling point of the business—its money-back guarantee—and discusses plans to incorporate this into the ad campaign. Stay tuned for updates on Josh's progress as he navigates the intricacies of online advertising and financial arrangements. Tune in for more insights at the end of the day!

  43. 118

    Day 21: Building Blocks - Progress Report on CRM Development

    With a goal to achieve a million dollars in net profit annually, Josh shares insights into the progress made thus far. He provides updates on the CRM development, noting that 20% of it is completed, with core functionalities in place. Additionally, he discusses the website's advancement, nearing 90% completion, pending optimization for mobile and tablet platforms. Meanwhile, Jerry, the Operations Manager, has made significant strides in refining the OpenSolar quoting tool, nearing completion at 95%. Looking ahead, Josh plans to finalise the website and finance provider applications, gearing up for the launch of Facebook ads on Monday. Stay tuned for more updates on Josh's journey as he navigates the complexities of entrepreneurship. Tune in tomorrow for further developments and insights!

  44. 117

    Day 21: Strategic Growth Plans - Scaling Up Staffing and Sales

    Josh  continues his journey of building a solar company from scratch with a mere $10,000 starting capital. With a goal to achieve a million dollars in net profit annually, he focuses on crucial tasks today. He checks in on the progress of the website, outsourced through Upwork, and plans to apply for payment vendors once it's complete. Meanwhile, Josh dives into CRM development while Jerry works on refining the Open Solar proposal. Excitement mounts as they anticipate launching Facebook ads on Monday to generate leads and kickstart sales. He also contemplates hiring strategies, considering the possibility of hiring two individuals simultaneously to accelerate growth. In an unexpected turn, He discusses reconnecting with a former business partner, sparking thoughts of expanding into the American market. Stay tuned for updates on Josh’s  progress as he navigates through the challenges and opportunities of entrepreneurship. Tune in tomorrow for more insights from Josh's journey!

  45. 116

    Day 20: Strategies for Business Growth - Leveraging Finance and Lead Generation

    In today's single-part episode, Josh delves into a whirlwind of productivity and strategic planning. Setting ambitious goals to build a million-dollar net profit solar company annually, Josh dives into essential tasks. From setting up payment processing with Stripe to securing financing options for customers, Josh navigates through the intricacies of business operations. With the website design outsourced and nearing completion, he prepares to embark on CRM development and the creation of the Open Solar platform. Despite financial constraints, he strategizes innovative ways to bootstrap growth and expand credit lines. With a camping trip on the horizon and lead generation plans set for Monday, Josh remains optimistic about the company's trajectory. Stay tuned for updates on Josh's progress and plans for the next steps in building Spark Edge. Tune in tomorrow for more insights from his journey!

  46. 115

    Day 19: Pressure and Choices - Managing Self-Imposed Expectations

    Josh reflects on a day filled with progress and tough decisions. With the warranty terms finalised and other aspects of the offer nearing completion, he navigates through the complexities of business decisions, including grappling with the cost of liability insurance. Amidst plans for upcoming marketing strategies and camping weekends, Josh reaffirms his commitment to prioritising the business over social activities. Tune in as Josh outlines his strategy for the coming days, including website development and CRM implementation, with the goal of generating leads by Monday. Despite uncertainties, Josh remains resolute in his determination to succeed, sharing insights and reflections along the way. 

  47. 114

    Day 18: Weekend Reflections - Finding Balance Amidst Business Pressure

    Josh embarks on a caffeine-free day feeling a bit tired but determined. After a relaxing weekend to recharge, Josh is ready to tackle tasks head-on. With a focus on finalising the warranty document and refining sales materials, including crucial changes to the offer itself, He aims to maximise efficiency. Facing a decision on liability insurance costs, he grapples with acceptance and plans to take action. Tune in to discover if his day unfolds as planned and if he finally gets to dive into CRM development. Stay tuned for updates at the end of the day!

  48. 113

    Day 17: Navigating Setbacks - Overcoming Unproductive Days in Business

    In this episode, Josh reflects on a day that didn't quite meet his productivity expectations but remains optimistic about making up for lost time over the weekend. From refining the offer with valuable input from his mom to tweaking warranty terms for customer trust, he shares insights into the intricate details of sales strategy. Plus, hear about the exciting progress on designs and marketing materials, including innovative brochures and one-pagers for customers. Amidst it all, he emphasises the importance of speaking the customer's language and taking breaks for enhanced productivity. Tune in to catch a glimpse of his weekend plans and what's in store for the upcoming week, including CRM develop

  49. 112

    Day 17: Strategies for Success - Balancing Offer Completion with CRM and Advertising Goals

    Josh dives into the final stages of closing a deal in the solar business. He brings us to the crucial moment of finalising the offer, with some unexpected twists and turns along the way. From specifying details like black panels and frames for residential customers to ensuring warranty coverage, every detail counts. But it doesn't stop there. He explores the importance of branding and customer satisfaction, contemplating innovative ideas for yard signage that elevate the customer's experience. Amidst it all, the perennial challenge of CRM implementation looms, alongside the anticipation of diving into Facebook ads. Join Josh as he navigates through the complexities of sales, sharing insights and plans for the future.

  50. 111

    Day 16 - The Power of Perceived Value - Crafting Compelling Solar Offers

    With the offer finalised and ready for the market, Josh explores innovative ways to present it, drawing inspiration from marketing gurus like Russell Brunson and Alex Hormozi. Amidst discussions on value stacking and free gift bonuses, he also delves into operational aspects such as sticker designs, uniform completion, and warranty documentation. Reflecting on the importance of clear terms and conditions, Josh shares insights into streamlining processes to enhance customer experience. As he looks ahead to future tasks like CRM development and website creation, Josh remains optimistic about the journey ahead. Tune in for valuable insights into business strategy and marketing tactics in the solar industry.

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ABOUT THIS SHOW

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals. ✔ B2B Sales Execution – Shorten sales cycles and increase contract wins. ✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent. ✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and gro

HOSTED BY

Josh Mackay

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