25. How to compete with online retailers

http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk Get the full transcript here: http://buildyoursalon.uk/compete-with-online-retailers SUMMARY Welcome and today we’re talking about how Salons can compete with online retailers. So today what I’ve got for you is seven strategies that I think can give your Salon a fighting chance. 1. We need to remove the ability to make a comparison. Online retailing only works if the customer is able to make a direct and immediate comparison. We can remove that ability to make a comparison then the online retailers don’t stand a chance. 2. Take away the choice for the customer. Reduce her ability to say no to take a product by including them in a service you offer. 3. Take away the choice as far as your staff is concerned. We have a Salon guarantee in place, so my team know they have to consistently talk about retail products. 4. See retail products as an overall project. When you’re seeing the product as an overall project, it gives you a lot more flexibility as far as pricing is concerned. 5. RRP is just a recommendation. Recommended Retail Price is not something the manufacturer can insist on you charging. That gives you the flexibility to charge whatever you want in your Salon, as long as your account is in good standing. 6. Your ability to take pre-orders online. You have the ability to pre-sell online, it does rely on you having some standing as far as social media is concerned. 7. Make offers work harder for you. You don’t have to offer products just because your manufacturer says so, you could use that extra profit margin to change your recommended retail price to something that suites your Salon a lot better. I hope these strategies bring you some success, if they do please get in touch with me [email protected], I love hearing about how well Salon owners are doing. Don’t forget to subscribe if you haven’t already, because I’m sharing fantastic content with you every single Monday, and I would hate you to miss out. I will see you next week.