PODCAST · business
Build Your Salon with Phil Jackson
by Build Your Salon with Phil Jackson
Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!
Episodes
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Do Salons Even Need AI? (with Conrad James)
AI in salons is changing how you run your business. This episode shows you to use AI to grow your salon, keep more clients, and free up your team. KEY TAKEAWAYS Use AI as a team member Callpad acts like another staff member, not a robot replacement. If a client says “Nicola,” it connects them...
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Minimum Wage Is Killing the Salon Industry (Just Not How You Think)
Paying above minimum wage in the salon industry isn’t just kind — it’s smart business. You’ll learn how one salon boosted staff loyalty and profits by choosing pay over perks. KEY TAKEAWAYS Pay above minimum wage This salon paid more than any other in the area, even if it meant cutting back...
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Why Your Salon Has No Profit (You Never Set a Target)
You need a clear salon profit target to know if your business is truly successful. In this episode, Phil Jackson shares simple, no-nonsense steps to track and grow your profits. Set a clear salon profit target Most salon owners don’t know their profit target. Phil says if you don’t set one, you...
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Is Social Media Actually Hurting Your Salon?
Social media salon marketing can cost you more than you think. This episode shows you how to save time and boost real results by stepping back from daily posting. KEY TAKEAWAYS Time cost of content creation Spending four hours a week on social media at £60 an hour means £240 a week. That’s £1,000…
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Why Salon Email Marketing Gets Ignored (And How It's Costing You)
Salon email marketing can boost your income in ways social media never can. You’ll learn simple, proven ways to grow your business with every email you send. KEY TAKEAWAYS Email Marketing Sells More Email puts money in your bank. Unlike social media, it directly drives sales. Phil Jackson…
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Too Many Salons? What are you going to DO about that?
Too many salons miss the mark by cutting corners on small details. This episode shows how small changes can hurt your business more than you think, and what to do instead. KEY TAKEAWAYS Stop being cheap in operations Switching from Yorkshire tea to a cheaper brand in a hard water area caused…
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Should You Raise Your Salon Prices Before Christmas?
Many owners struggle when they think about whether or not to Raise your salon prices right now before the holidays roll around. This episode shows you exactly when the timing is perfect and why waiting might actually help your business survive the winter rush. Raise Prices When You Are Busy...
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Black Friday in Your Salon (Without the Ick)
Salon Black Friday promotions are often a trap that hurts more than they help if you do not plan well. You will learn exactly how to run deals that bring profit instead of disaster for your business. Time-Bound Offer Windows Create Urgency Set a clear start and end time for every special deal so...
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5 Autumn Promotions That Actually Work in Salons
Too many salons struggle to keep their sales moving when the seasons change. This episode on Autumn Marketing Ideas teaches you how to build a steady stream of revenue right now. Deadlines Create Consistent Income Flow Instead of running random discounts that confuse your clients, use clear...
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How to Get Salon Clients to Rebook
Managing Salon rebooking can feel like chasing a ghost when clients keep dropping their next visit without giving notice. You will learn practical tools to stop this bleeding and turn one-off guests into loyal regulars who book easily every week. Set Fixed Days For Their Lifestyle Needs Pick...
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Why There Are Too Many Salons. And What It Means for Yours
When facing intense Salon competition today, you must rethink how you attract new customers to save money on wasted marketing efforts. This episode shows you how to keep clients and run your business with less stress. Stop Paying For Lost Clients Current advertising spends cash that goes directly...
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How to Get Salon Clients Back After the Summer
Running a business is hard when you face Salon lost clients and need to get them back into your chair quickly. This episode gives you practical steps to stop the bleeding and rebuild your numbers fast. Group Clients by Service Frequency Stop using one single rule for everyone in your book. Use...
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How to Survive Your Busiest Salon Quarter (Without Burning Out)
When Salon Planning for Autumn is needed because business drops hit hard in late November, you must study your past reports to find the pattern. In this episode you will learn exactly how to stop panicking and start preparing so you can run a smoother salon all year round. Review Weekly Takings...
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Salon Loyalty That Works (Phil Ingram)
Getting Salon loyalty right is the main way to stop losing money on new clients. You will learn how to keep customers coming back for good. Don't Just Buy A Shovel Loyalty tools are like a shovel that you must actually use to dig a hole. Owning the platform is not enough because it sits there…
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5 Salon Marketing Ideas for September
Salon marketing can feel overwhelming, especially during seasonal shifts. Discover five actionable strategies to revitalise your autumn bookings and connect with clients effectively. 1. Win Back Lapsed Clients with Personal Messages Identify clients who haven't visited for a few months using your...
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How to Make Friends With Your Salon Numbers (A Beginner's Guide)
Many salon owners avoid looking at their financial numbers, fearing what they might find. This episode offers a gentle, jargon-free guide to understanding your salon's profit and loss, giving you clarity and control. Numbers Aren't There to Judge You Phil explains that numbers are simply a map, a...
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Should You Keep a Toxic Salon Employee Who's Great With Clients?
Dealing with a toxic salon team member who is also a high performer is a common and difficult challenge for salon owners. This episode reveals the real costs of tolerating bad attitudes and gives you a clear path to protect your salon's culture. Talent Can Mask True Costs It’s easy to focus on…
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When to Discount in Your Salon: 5 Times It's Fine, 5 Times It's a Mistake
Many salon owners use discounting out of panic, hurting their profitability and client perception. Discover Phil Jackson's strategic approach to salon discounting, identifying when it genuinely boosts your business and when it undermines your worth. Structured Off-Peak Pricing Works Use discounts...
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How to Get Systems in Place in Your Salon
Is your salon relying entirely on you? Learn how to implement practical salon systems that empower your team and allow you to take proper time off without constant interruptions. Your Business is Your Best Research. Every time your team contacts you on your day off, they're highlighting a missing...
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Your Salon Q3 Plan: 3 Things to Do Before September
Is your salon's third quarter drifting away without a clear plan? Phil Jackson shares three actionable steps you can implement before September to rescue your Q3 and set up a strong autumn. Get Real About Your Salon Numbers Don't ignore your figures; confront them. Phil advises pulling your...
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Don't Let Staff Holidays Ruin Your Salon
Are you dreading every holiday request from your salon team? If your income relies solely on "bums on seats," those two-week breaks feel like a gaping chasm in your cash flow. Discover how to create stable, recurring revenue that ensures you get paid, even when your team is enjoying a fortnight…
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Salon Owners: Stop Paying Yourself Last
Many salon owners fall into the trap of skipping their own pay, effectively propping up their business instead of earning a consistent salary. Discover how to separate your salon wage from profit to ensure your business is genuinely self-sustaining and you get paid what you're worth. Your...
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Is AI Good for Salons? My Honest Answer
Many salon owners feel let down by AI, creating generic "slop" that doesn't sound like them. Discover how to genuinely put AI to work in your salon for business efficiency, without compromising your unique brand voice. AI is brilliant for systems, not your voice. Phil explains that AI excels in...
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How to Set Commissions in Your Salon
Salon commission schemes often fail to motivate teams or ensure profitability. Discover Phil Jackson's three essential shifts to redefine your salon's wage structure and foster a truly driven team. Question the Need for Commission Entirely Phil challenges the assumption that salons must pay...
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What to Do When Your Salon Goes Quiet in Summer
A quiet salon season doesn't have to mean panic or desperate discounting. Discover Phil Jackson's five actionable strategies to transform downtime into productive planning for profit. 1. Optimise Team Annual Leave Encourage team holidays during quiet spells, protecting cash flow by reducing…
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How to Set Salon Targets That Actually Make a Profit
Salon targets often feel disconnected from actual profit. Discover Phil Jackson's step-by-step method to build targets from your desired profit backward, ensuring every number on the board contributes to your financial success. 5 KEY TAKEAWAYS: * Targets Must Start With Profit, Not Turnover Many...
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How to Get Salon Referrals That Actually Work
Referral cards are a common sight, but they rarely generate new clients. Learn Phil Jackson's simple salon referral system that reliably brings in new business. Forget Physical Referral Cards: They consistently fail because they rely on chance, team memory, and clients noticing them. Physical…
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Busy But Broke? The 3x Wage Pricing Myth
Are you hitting team targets but still struggling with salon profitability? The popular '3x wage' rule is a myth that's costing you money. Discover the actual metrics you need to track to build a truly profitable salon. Debunk the Flawed '3x Wage' Rule. Many salon owners chase the "three times...
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Why Every Beauty Salon Needs A VIP Membership (Summer Pettengale interview)
Summer Pettingale shares her incredible journey from supermarket checkout to multi-salon owner and academy founder in just five years. Discover her insights on rapid salon growth, effective team building, and launching a highly successful membership program. 5 KEY TAKEAWAYS: * Embrace...
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SCREW Brand Loyalty: Your Salon Supplier Is Not Your Friend
Are your salon suppliers costing you more than they're worth? Discover Phil Jackson's hard-won lessons on managing supplier relationships to protect your profit margins and eliminate dead stock. Recognise the Supplier 'Partnership' Myth For years, Phil’s salon held 'key account' status with a…
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Salon Staff Quit? Do THIS In The First 48 Hours
The moment a salon team member resigns can feel like a betrayal, but how you react in the first 48 hours is crucial. Learn Phil Jackson's non-negotiable rule and a clear playbook to ensure a smooth transition and protect your salon. Park Your Emotions Immediately A resignation feels personal, but...
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Stop Upselling Clients In The Chair (Do This)
Are you leaving money on the table with every client booking? Many salon owners miss a huge opportunity to increase their salon average bill because they're trying to upsell at the wrong moment. Learn Phil Jackson's proven strategy for a 'magic window' upsell that adds profit without alienating...
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I Built Giftypoo: Here's Why And What It Taught Me
Salon owners often find themselves endlessly chasing profit, but what happens when the joy is squeezed out? Discover how to reconnect with your original passion and ensure your business fuels your life, not just your bank account. Building for Joy, Not Just Profit: Phil shares his experience...
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The Profit Vampire Hiding On Your Salon Menu
Is a service on your menu quietly draining your salon's profits? Phil Jackson reveals how many salon owners overlook "profit vampires" – services that appear fine on paper but cost you money due to hidden time, product, and slot costs. You’ll learn to identify these hidden money-losers and...
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One-Star Reviews: What To Do When You Want To Set Fire To The Salon
One-star salon reviews can feel devastating and tempt you to react defensively, potentially harming your business reputation. Learn Phil Jackson's proven three-step strategy to respond professionally, protect your reputation, and even turn negative feedback into a marketing asset. KEY TAKEAWAYS *...
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I Spent £300 on a Billboard (Big Mistake)
Salon owners often misjudge the true impact of their spending, thinking an expense is just its invoice price. Learn Phil's simple maths to reveal the real cost of salon expenses and keep more profit in your business. Understand the True Cost of Every Expense It is not just the invoice amount. If...
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Your Salon Suppliers Are Stealing From You
Are your salon retail margins being squeezed by suppliers who act more like competitors than partners? Discover how to take control of your product sales, boost profitability, and build a stronger brand. Suppliers Are Not Your Partners Phil reveals the uncomfortable truth: your suppliers…
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I Walked Away For 6 Months. My Salon Survived.
Unpredictable salon income can lead to serious financial stress. This episode reveals how salon memberships provide the stability you need to plan and thrive, even through unexpected challenges. Facing Business Collapse After Time Off Phil shares his personal story of how taking six months...
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Hate selling retail? Let AI do this instead
Every salon appointment holds untapped potential, but are you actively capturing it? Learn how to stop leaving money on the table and unlock significant extra revenue from your existing bookings. This episode shows you four practical AI strategies to boost your profitability without resorting to...
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The biggest summer booking mistake salons make
Summer is nearly here, and your salon's rhythm will shift – either manic or quiet. Learn how to strategically prepare your salon for summer, ensuring you thrive, not just survive, whatever the season brings. 5 KEY TAKEAWAYS: * Understand Your Salon's Seasonal Rhythm: Every salon business has...
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I Built My Own Salon Tool (And I Can't Code)
Are you wasting hours on clunky spreadsheets or manual tasks that could be automated? Learn how to build simple, custom web applications for your salon business using AI, even if you have zero coding experience. * What is Vibe Coding for Salon Owners? Vibe coding means describing what you want a...
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My biggest hiring mistake as a solo salon owner
Maxed out, turning clients away, and overwhelmed by your workload? Discover Phil Jackson's proven system to know precisely when to expand your salon team, avoiding costly mistakes and ensuring sustainable growth. You’ll learn the crucial financial and operational checks you must make before...
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My biggest hiring mistake as a salon owner
You're maxed out, turning clients away, and thinking about hiring someone. STOP. Hiring at the wrong time, for the wrong reasons, nearly broke Phil's own business. Don't make the same costly mistake. In this episode, Phil Jackson shares his essential green lights and red flags to ensure you hire...
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The Biggest Mistake Salons Make With Booking Deposits
Salon no-shows and last-minute cancellations drain your revenue and morale. Learn Phil Jackson's step-by-step strategy to implement a firm and fair salon deposit policy that commands respect and protects your profits. 1. No-Shows Aren't Just Annoying, They're Costly Empty slots are killing your...
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Profitable But Broke? Stop Making This Mistake
Your salon might look profitable on paper, but if your bank account is constantly dwindling, you're not alone. Phil Jackson reveals why your reported profit doesn't always translate to cash in hand and what you can do about it. Profit is Not Cashflow: Understand the Difference Many salon owners...
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Why your salon followers aren't booking
Are you wasting hours on social media for zero new salon clients? Discover how to redirect your marketing efforts to proven strategies that actually fill your appointment book. Redefine Social Media's Role Social media is no longer for finding new clients; its primary job is social proof and...
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Salon Memberships That Work | Build Your Salon
Most salon memberships fail within three months due to poor execution, not the model. Phil Jackson, your Queen of Memberships, reveals his proven strategies to structure and launch a thriving programme, delivering consistent, predictable income for your salon business. 5 KEY TAKEAWAYS Establish...
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Your Bank Balance Isn't a Profit Plan | The Salon Owner's Mistake
Most salon owners think they know if their business is profitable. They check the bank balance on a Friday, feel like things are okay, and carry on. But a feeling isn't a profit plan, and a hunch isn't a strategy. My guest today is Braden Weinstock, founder of Pretty Data. He's a salon owner...
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Salon Pay Rise Management | Build Your Salon
The minimum wage increase can hit your salon's bottom line hard. Discover Phil Jackson's practical strategy for managing pay rises, so you can reward your team without sacrificing your business's profitability. Calculate Your Salon's Wage Capacity Before any pay discussion, know your numbers....
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Sole Trader vs Limited Company | Build Your Salon
Many growing salon businesses reach a point where being a sole trader becomes a liability, not a simple option. This episode reveals the three crucial signs it's time to consider becoming a limited company, helping you secure your future and boost profitability. ### Pay Less Tax and Keep More...
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ABOUT THIS SHOW
Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!
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Build Your Salon with Phil Jackson
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Frequently Asked Questions
How many episodes does Build Your Salon with Phil Jackson have?
Build Your Salon with Phil Jackson currently has 261 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Build Your Salon with Phil Jackson about?
Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more...
How often does Build Your Salon with Phil Jackson release new episodes?
Build Your Salon with Phil Jackson publishes regularly with 261 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Build Your Salon with Phil Jackson?
You can listen to Build Your Salon with Phil Jackson on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Build Your Salon with Phil Jackson?
Build Your Salon with Phil Jackson is created and hosted by Build Your Salon with Phil Jackson.
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