25. Inside the World of Interior Styling: Laura Rees' Journey & Styling Secrets

What this episode covers

This episode is a true testament to the power of taking risks, following your creative instincts, and the beauty of building a business that reflects your passion. In this episode of Behind the Design, we chat with Laura, the creative mind behind Laura Rees Styling. What began as a leap into freelancing has grown into a thriving interior styling business, bringing unique and personal touches to spaces, from private residences to editorial shoots. Laura shares her journey from the corporate world to the creative chaos of freelancing, balancing motherhood with styling, and highlighting the importance of working with the right people and trades on-site to bring each project to life.Expect to hear about:How stepping away from corporate life led to a creative businessBalancing family life and freelancing with chaos and beauty!The artistry behind styling for the camera and what it takes to get that perfect shotThe value of building authentic relationships with clients, photographers, and suppliersTips for aspiring stylists and creatives who want to take the leap into freelancingThe upcoming workshops Laura’s launching to help others style with intentionIf you’re craving inspiration, wondering how to turn your creative passion into a business, or simply need to hear that it’s okay to embrace the messy middle of any project, this episode is for you. Tune in to hear Laura’s raw, real, and refreshing take on building a creative career on your terms. Plus, get ready to feel motivated to trust your instincts and make bold moves, because life’s too short to play it safe. Don’t forget to subscribe for more creative insights and behind-the-scenes stories from the design world.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Introduction to Laura’s Interior Styling Journey00:01:32 – From Corporate Career to Freelancing in Styling00:05:56 – Support, Risk-Taking & Building a Creative Business00:07:59 – Collaboration & Relationships in the Interior Styling Industry00:10:23 – The Realities, Challenges & Rewards of Styling00:15:19 – McMaster’s Beach Project: Styling a Coastal Home00:17:48 – Styling for the Camera & Creating Perfect Vignettes00:20:51 – Sourcing Unique Pieces & Standing Out as a Stylist00:22:52 – How COVID-19 Impacted the Styling & Art World00:24:01 – Working with Photographers & Navigating Shoot Days00:28:01 – Problem-Solving & Managing On-Set Challenges00:30:11 – Inspiration, Sourcing & Growing Industry Connections00:31:56 – Social Media, Lighting & Trusting Your Creative Vision00:36:34 – Advice & Top Styling Tips for Aspiring Designers00:45:38 – Collaboration, Overcoming Self-Doubt & Client Success00:50:14 – Patience, Persistence & Recharging Your Creativity00:52:46 – Where to Connect with Laura Rees* Interior Styling* Freelance Interior Design* Styling Tips* Creative Career* Interior Design Business* Design Inspiration* Freelance Life* Styling for Photoshoots* Home Styling Ideas* Creative Entrepreneurship* Designing with Purpose* Styling Secrets* Building a Design Brand* Collaboration in Design* Balancing Family and Freelance* Interior Design Process* Personalized Home Design* Styling Inspiration* Women in Design* Interior Design Journey

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