#25 Jovana Paroški (Otterly.ai) x Girls Who Prompt: Get Found by AI. Get Helped by Humans.

In this episode of Girls Who Prompt, Karin and Ave sit down with Jovana Paroški, Customer Success professional at Otterly.ai - one of the first platforms built to track how brands appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini and Microsoft Copilot. Jovana's path here was anything but straight: English literature graduate, teacher by training, pandemic-era SEO convert, three years at SEMrush marketing platform and now, someone who lives at the exact crossroads of AI visibility and very human customer relationships.This episode is less about tactics and more about the two questions every marketer and business owner is quietly asking right now: how do I get AI to notice me? (marketing) And what happens when AI handles my customers badly? (CS)In this episode we discuss:What GEO (Generative Engine Optimization) is  and why the shift from Google to AI search is already happening faster than most people realiseHow Otterly.ai helps brands track and improve their visibility in AI-generated answersThe sources AI actually cites: why PR is having a comeback, why Reddit keeps showing up, why long YouTube videos beat Shorts and why LLMs.txt is not worth your time right now (Otterly ran the experiment)Free content tips anyone can apply today:  key takeaways, FAQs, question-based headings to make AI more likely to surface your contentHow AI handles 60% of Otterly's customer support, and the 40% where Jovana still has to step in  including the caps lock ruleWhy 75% of people still want to speak to a human, and what that means for the future of customer successHow to build and train your first support bot — starting with FAQs, not fictionWhat Jovana actually sees coming in five years: more AI roles, fewer tier-one tickets, and maybe,  just maybe,  the idea of taking your own AI from job to jobThis episode is for anyone building a brand, running a support team, or trying to figure out where the human still wins. In search and in service.PS: You'll also hear why Jovana built an AI finance tracker connected to her Google Sheets — and why she quietly deleted it once she saw the numbers 😅Meet the guest:Jovana Paroški — Customer Success at Otterly.aiMeet the hosts:Karin Nemec, the finance brain and founder exploring the fine line between human emotion and machine response.Ave Annuk, marketer and experimenter wondering what happens when AI stops being just a tool and starts acting like a companion.Meet the team: 🎵 Post-production, editing & music by Vincent Roy: audio expert, sound designer and composer.📧 Write us: [email protected] 💬 Join the discussion and suggest guests in our WhatsApp channel