#25 | Proshop Sales Done the Right Way

For school owners, maximizing revenue is incredibly important while balancing the delivery of excellent service. Join us today as we discuss the pros and cons of item sales as a way to generate additional income while staying true to core values and building your brand. In this episode: :59 - Don't nickel and dime people 1:35 - An intro package? 5:50 - Require a purchase at every belt? 8:27 - Be authentic, be real 12:10 - There's a place for everything 15:45 - I wear all lululemon 17:25 - Branding is huge 20:32 - Don't treat your clients like junk collectors 23:05 - Have pride in your logo 24:55 - No offense to anyone 30:42 - If you don't want to wear your own logo, that's a problem