PODCAST · business
Side Kick Success
by Side Kick Success
Podcasts for people who want to improve their martial arts business.
Episodes
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#63 | 6 Reasons to Stay on Brand
Branding goes beyond just a good logo- a strong brand has the potential to increase the value of your whole company. Are you being concise with the way you are crafting your vision? Join us today as we discuss how and why you should be staying on brand.
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#62 | Grab Bag Goodies, Books, Podcast and Apps
In today's episode, we will be discussing grab bag goodies- our personal recommendations for books, podcasts, and apps that can help you take things to the next level.
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#61 | 3 Leadership Principles to Grow By
Every business owner is in the business of developing leadership. Whether by building it within themselves or in their staff, leadership is a key ingredient to success. Today, we go over 3 key principles of developing our best self and understanding great leadership.
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#60 | Hiring Staff Based on Personality
Hiring new staff is an inevitable and integral part of being a business owner, and it can be especially difficult to find new talent in the martial arts business. However, finding staff members who fit the culture of your school and thrive in their positions is more than just reviewing resumes....
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#59 | 3 Ways to Start Systemizing Your Business
In the new year creating solid systems will help your business hit those grow and hit that higher level. If you want to hit a home run in 2019, check out some simple ways that you can streamline your business and the day-to-day task to become more effective, more motivated and more successful. In...
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#58 | Leadership 101
One of the most common questions that we get is how to begin building a staff. Today we are going share some insight on how we've found a great way to build our leadership team from the inside while focusing on a customer experience first mentality.
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#57 | 6 Reasons Why a School Sucks
We had good intentions. We really wanted to do well. Somewhere along the line we got distracted and now we are mired in day to day work that is mind numbing and I'm wondering if I made the right decision.
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#56 | 3 Priorities for Year End
As 2018 winds to a close it's once again time for us to evaluate our successes and to take care of our responsibilities as small business owners. These three steps today can help you not only understand where you can improve but also points you towards a better financial future.
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#55 | The One Thing That Matters the Most in Your Business
What is the one thing in your business that everything revolves around? Which role is most important for it's growth? In the martial arts business, this essential factor always comes down to the student's experience. Join us today as we discuss what makes the student's experience the one thing…
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#54 | Being Thankful
As we hit Thanksgiving week we spend today's episode discussing what we are thankful for and why being thankful is good for you and your business. Join in the discussion and share why you are thankful!
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#53 | Why Output Matters the Most
Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily improve your business and what to do if you aren't getting results.
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#52 | Who's the CEO of Your Company?
We're all familiar with the phrase "are you working in or on your business?" As a CEO, it can sometimes be difficult to let go of the reigns and delegate important tasks to others- Join us today as we discuss how to overcome this problem and define what exactly you're doing for yourself and for...
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#51 | The Four R's for Referrals
Typically our growth plan looks something a dog chasing its tail. Us saying that w need to get new students on an infinite loop or "If I only had more money!" Today we talk about one sign that shows where you can easily improve your business and what to do if you aren't getting results. 1:02 -...
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#50 | YOU must take care of YOU!
For our 50th episode we are tackling a new topic, YOU! In order for your business to thrive, you, the owner needs to be on point. Today we are discussing how entrepreneurs can maintain the grind and rigors of owning a small business with a few simple tips. 2:00 - Fail Better, Fail Smarter 3:46 -...
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#49 | Belt Testings - Experience, Purpose and Results
Belt testings are a huge part of the culture of a martial arts school. Join us as we discuss how you can get the best possible experience and results out of your belt testings. 2:20 - Is it a test? 4:30 - Revenue 5:38 - What other business 10:37 - Reinforce why their here 13:55 - One step out the...
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#48 | Preparing for Holiday Success
Holiday's are upon us! In this episode we discuss things that we can do to increase revenue, drive attendance, help the community and build our schools. Be sure to tune in as we dive into ways that you can succeed at the highest level. 2:10 - Watch the habit 3:55 - Holiday Sale 7:25 - Time to...
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#47 | What about Black Belts?
It takes way less effort to maintain relationships and keep current students training than it does to continuously find new students to replace the ones you lose. Building a solid black belt program is a fantastic way to motivate and maintain long term customer success.
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#46 | Ways to Keep Your Students for the Long Term
Building a winning program starts with gratitude and authenticity. When you respect and wow your customers while providing a service that they both need and enjoy, everyone wins. Check out our seven ways to keep customers engaged.
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#45 | Signs of the Quitting Student
One extremely important task a successful martial arts school will consistently perform is monitoring the motivation and engagement of their students. It is common to skip this task because of the need to search for leads and potential new students. The vital component to growing a martial arts...
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#44 | Are you WOWing your customers?
Change the game. When a business is customer centric and focuses on not just satisfying customers but WOWING them, they will tell everyone they know about you and your business.
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#43 | The New Student Rat Race
Is getting more students the wrong approach for your business? Today we discuss why the constant focus on acquiring new members has pulled us away from long term success.
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#42 | Curriculum Planning 101
Curriculum planning is one of the most time consuming aspects of running great classes and training great instructors. Today we discuss the essentials that you need to be able to build a world class class structure. In this episode 1:15 - No copycats 1:25 - Describe your vision 1:53 - What we did...
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#41 | Style or Strategy?
When opening a martial arts school, the most common conversations we have are centered around logos and naming. Style is obviously important but today we discuss why speaking to your audience is more beneficial and continue talking about how you can get people to love your brand. In this episode...
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#40 | The How To Guide to Creating Business Systems
Processes and systems are essential to creating a business that allows the owner to focus on growth and expansion. Without systems a business can turn into a chaotic mess full of hardships and disappointment. Join us as we discuss the step by step process to creating solid systems for your business.
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#39 | Taking Action to Make Your Business Standout
Standing out from the competition is critical to ultimate success. It seems easy to understand this as a concept but putting it into action is harder than it looks. This episode discusses 10 ways that you can stand out from the herd. In this episode 1:38 - Take Action 1:54 - Extraordinary Service...
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#38 | 6 Steps to Define Your Target Market
The easiest way to find new customers is by knowing what kinds of customers that you want to reach. Today we are discussing how to define your target market and ways that you can get students that stick. In this episode 1:00 - What are you saying 2:08 - Reputation 2:59 - User Experience 3:45…
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#37 | 5 Ways to Differentiate Yourself from the Competition
To be successful school owners need to show customers what makes their service different. The challenge is differentiating enough to stand apart while making sure you still check all the boxes for the parents. Today we talk about five ways that a small business can be effectively be different. In...
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#36 | Why Your Black Belts Are Quitting
Building longstanding relationships is the key to running a successful martial arts program. What if it didn't happen by accident but rather by design? Let's lock up that back door and discuss how to keep your black belts excited about your classes. 1:33 - No one keeps them all 2:08 - Be…
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#35 | 5 Things Parents Should Know at Enrollment
Being clear about how you help your customers goes a long way towards establishing a strong relationship from the beginning. Check out today's episode where we share some strong strategies for a great enrollment process! In this episode 1:17 - Business 101 2:55 - Meet customer needs 5:00 - It's...
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#34 | James Kim, How to Increase Profits with Proshop Sales
James Kim of Best Martial Arts / Mooto USA shares how to increase profits with proshop sales. In this episode 1:57- Forcing your business 2:24- Market right 3:07- Using social media 3:44- Designing the product 5:51- Building it into the curriculum 12:21- Do your research 14:18- Designing the...
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#33 | 3 Tips When Building Your Team
Hiring staff can be one of the most nerve wrecking experiences. Many businesses of all types struggle to fill roles and it seems that there is rarely anyone perfect for the job. Today, we discuss when you should hire staff, where to locate potential employees, and how to train them to be better...
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#32 | Do Off The Shelf Programs Add Value?
Is done for you programming a solution for your business? Have you established what your core purpose is or is adding an off the shelf program an easy way out of putting in real work? Sometimes, an ala carte program is just what the doctor ordered, sometimes it just doesn't work. In this episode...
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#31 | The Art of the Intro
First impressions are everything! We want to create a great customer experience while understanding what it takes to have a winning process. From scheduling the lesson to asking for the sale our customers should view our business as quality, beneficial and a good fit for them or their child. In...
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#30 | The Power of Positivity, 5 Ways to Unlock the Power
Being able to turn a negative into a positive is an essential life skill for students as well as business owners. Today we discuss 5 key ways that we can incorporate positive thinking into our classes, and business. In this episode 5:10 - Never dip below neutral 10:37 - #1: Be an example of what...
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#29 | Three Must Have Apps for Your Business
In this episode If you aren't using these programs you and your school are missing out. Sometimes we can be hesitant to change or resist it all together but these three items absolutely need to be on your list of to-do's this summer. In this episode: 1:05 - #1 Student Management System 2:04…
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#28 | Upgrades, Getting the Most Out of Your Memberships
Most business have an upgrade available whether it is Starbucks Gold Card or an all access membership to the local fitness club. Find out how you can leverage this strategy for maximum growth and student satisfaction. In this episode: 1:43 - It feels right in your heart 3:12 - Up the service, up...
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#27 | How Great Instructors Use Disguised Repetition
One of the most important elements of leading a successful martial arts school is having great instruction. Today we discuss 5 keys for being a great instructor and some information on how to implement disguised repetition. In this episode: 2:45 - Teaching better vs getting new students 5:10 - 3...
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#26 | 3 Ways to Make Marketing Videos That Don't SUCK
Today we discuss some of the best strategies to market your club to your potential customers. Use these tips to ensure your videos propel your social media to new heights. This episode is the place to be to get some of our favorite tips to get compelling, inspiring and actionable online content.…
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#25 | Proshop Sales Done the Right Way
For school owners, maximizing revenue is incredibly important while balancing the delivery of excellent service. Join us today as we discuss the pros and cons of item sales as a way to generate additional income while staying true to core values and building your brand. In this episode: :59…
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#24 | Brannon Beliso
Join us for a fantastic interview with special guest Brannon Beliso, owner of One Martial Arts and author of Live, Learn, Grow: Lessons of a Reluctant Tiger. Brannon and his programs are focused on serving others and helping them live their best life. In today's interview, hear what has helped…
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#23 Sell Without Selling, Strategies to Present your Best Self
What is the secret to closing sales? Yes, of course, there is the "ABC" method but what works in today's information rich culture? Can the tactics that were used in the 70's be used today? What is the one thing you should be doing when trying to close new customers? We hate sleazy sales tactics…
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#22 Damion Lupo
We have a guest in the house! Damion Lupo is a 5th degree black belt, American Sensei, and founder of Yokido. He is a financial mentor and best selling author in personal finance. His mission is to help one million people become financially free by rewriting the rules and plan for retirement. For...
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#21 Keeping it Simple for Success
What does keeping it simple mean? Today we explore our definition of keeping business simple while discussing simple strategies to keep customers happy and business booming.
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#20 | How Bad Apples Spoil the Bunch
Many times businesses have the uncomfortable situation of dealing with bad apples. Find out from two business pros how they have dealt with troublesome situations in the Dojang while maintaining the focus on success and making people their best selves.
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#19 | Why it's Not Better to be Lucky than Good (St. Patricks Day)
Are you leaving your operating strategy to chance? Do you think that getting new students on a monthly basis is pure luck? Are your marketing strategies based on guesses and wishing? This week we will be discussing ways to take the luck out of the equation and get your business from good to great.
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#18 | How "Making it Fit" Hurts Your Brand
One of the biggest challenges we face is making the right decisions for our business offerings. Understanding WHY we started the business and sticking to our principles, programs and passions will go a long way towards helping you build a solid and successful brand that you can be proud of.
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#17 | Staying Organized in a Chaotic World
Being distracted from our day to day responsibilities puts us on edge and keeps us from being successful. In this episode we are sharing tips and tricks for how we stay focused in a world of chaos and distraction.
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#16 | Better Staff Better Business
Build a better business by developing a world class staff. Check out this episode as we discuss steps we have taken to go from a one man show to successful owners who work on our businesses instead of in them.
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#15 | Why You Are Not Growing
Have you owned your business for years and hit a plateau with growth?Or are you a new business owner who can't figure out how to achieve the next level? Join as as we discuss the steps required to finally crack through that growth barrier and lead your business to the next frontier.
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#14 | Making The Most Of Your Off Hours
Do you have a tough time figuring out what to do during your off hours with your business? What tasks should you be doing NOW to help you reach your one, five, and 10 year goals ✅✅✅? Join us as we discuss the most important tasks you should be doing during the slow times.
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ABOUT THIS SHOW
Podcasts for people who want to improve their martial arts business.
HOSTED BY
Side Kick Success
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Frequently Asked Questions
How many episodes does Side Kick Success have?
Side Kick Success currently has 63 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Side Kick Success about?
Podcasts for people who want to improve their martial arts business.
How often does Side Kick Success release new episodes?
Side Kick Success has 63 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Side Kick Success?
You can listen to Side Kick Success on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Side Kick Success?
Side Kick Success is created and hosted by Side Kick Success.
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