#25 Sam McKenna / BDR Hotline, All-Female Salesforce & more

Learn from a true Sales Leader with Sam from https://www.samsalesconsulting.com/ who built an all-female salesforce (not even by design) and a “BDR as a Service” offering + a helpdesk for clients’ BDRs. 4 things to be learnt from her 1️⃣ LinkedIn is still people-rich, but content-poor. Personalisation when reaching out to people with an authentic desire to help still matters - a lot. And no “More sales, less time, mutual connections” is not working (anymore). (5’) 2️⃣ Why a BDR hotline makes sense. “Delegating” daily Q&A of regular BDR (Business Development Representative) questions to a “helpdesk” in a subscription model can be highly useful for a busy CEOs / VP Sales. (10’) 3️⃣Hourly Rates: It is truly a matter of demand and supply. Sam raised her hourly rate from $200ish / h to currently >$600 to make sure she spends time on high-leverage activities. 4️⃣Sam built an all-female salesforce (which at least I’ve never encountered before). Empowering and supporting more women to go into sales is a leadership responsibility.