EPISODE · Jul 30, 2024 · 17 MIN
25. The Brand Power Score aka the F.R.I.E.N.D. Framework
from Branding Your Business · host Praise Santos McKenna
In this episode, Praise introduces the Brand Power Score, a framework for evaluating and improving your branding, using the FRIEND acronym: feelings, reliability, identity, experience, North Star, and differentiator. Praise shares how to apply these principles with tangible, actionable steps you can take now to improve your own business and brand! Fill out the Business + Brand Audit Assessment & get a free 30 minute call with Praise to go over your results! Click HERE to get the form. If you liked this episode, we'd love if you would leave us a review wherever you listen to podcasts! The Fall 2024 Cohort of the Brand Opening Mastermind starts in August, find out more at comeplum.com/brandopening! Connect with Praise: comeplum.com @comeplum @brandingyourbusinesspodcast
What this episode covers
In this episode, Praise introduces the Brand Power Score, a framework for evaluating and improving your branding, using the FRIEND acronym: feelings, reliability, identity, experience, North Star, and differentiator. Praise shares how to apply these principles with tangible, actionable steps you can take now to improve your own business and brand! Fill out the Business + Brand Audit Assessment & get a free 30 minute call with Praise to go over your results! Click HERE to get the form. If you liked this episode, we'd love if you would leave us a review wherever you listen to podcasts! The Fall 2024 Cohort of the Brand Opening Mastermind starts in August, find out more at comeplum.com/brandopening! Connect with Praise: comeplum.com @comeplum @brandingyourbusinesspodcast
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25. The Brand Power Score aka the F.R.I.E.N.D. Framework
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