#25 - The Informed Customer

Customers are much smarter and more informed than ever before. And that presents either a problem or an opportunity. In this quick episode, Brendan and Bob talk about how to think about your much more knowledgeable prospective customer. And we go off on a bit of a tangent to explain why it's possible (and preferable) to sell before you have the product built. For more information or to get regular B2B sales updates, sign up for Brendan's newsletter here - https://get.foundersales.io/newsletter