25. Transformation Over Transaction with Ben Rabner

Our host Katie Richardson explains today’s guest on the What’s Working Now Podcast to be “unlike anyone you’ve ever met.” This opposite of run-of-the-mill marketer is a customer experience and innovation LEADER. Join her incredibly poignant and inspiring conversation with Ben Rabner, marketing CMO of Costa Vida,  as they discuss how to be true “agents of change '' from the perspective of someone who not only doesn’t fear big changes, but gets excited about total rebranding. Learn the benefits of maintaining a place for transformation, both inwardly and in the workspace, and see some of the incredible decisions Ben has made to keep his work genuine while his passion stays fired up.3 Key TakeawaysWhy it’s important to be willing to be uncomfortableWhy you should focus on transformation over transactionThe three main focuses of Ben’s team that always result in successResourcesWhat Do You Do with an Idea? by Kobi YamadaMaybeby Kobi YamadaElevating the Human Experience By Amelia DunlopThe Heart of Business by Hubert JolyConnect with Ben on LinkedIn