25 Years in Estate Agency: The Real Secret to Winning (Back-to-Back Awards)

In this episode, I sit down with Michelle Gallagher — a 25-year estate agency veteran and back-to-back winner of the UK’s Best Estate Agent award.We break down what actually separates top-performing agents from everyone else — and it’s probably not what you think.Inside this conversation:How Michelle built a dominant local brand in Lancaster & MorecambeThe real reason most agents lose instructions (and how to fix it)Why consistency beats talent in estate agencyThe long-term marketing strategies that actually generate businessLessons from 25 years in the industry (including what she’d do differently)How to deliver a client experience that wins trust — and reviewsThis is a masterclass in building a business that stands the test of time — not just quick wins.If you want to become the obvious choice in your area… this episode is a must-listen.🏆 Tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com