The Estate Agent Consultancy Podcast

What if sellers already trusted you… before you even walked through their front door?In this episode, I break down the exact strategy I’ve been using to position myself as the obvious choice at valuations — before the meeting even begins.This isn’t about scripts, objection handling, or “closing techniques.” This is about building authority at scale using YouTube and long-form content.Inside this podcast, you’ll learn:Why short-form content gets attention… but not instructionsHow to use YouTube to build real trust with local sellersThe exact process to create videos people actually search forWhy niching down beats going broad every timeHow to get hours of watch time from the right peopleIf you want sellers saying “I’ve seen your videos” the moment you arrive… this is how you do it.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Letting agents spend a lot of time looking at what is going wrong in their agency, the lost valuations, the awkward landlords and missed opportunities...but what if one of your biggest growth opportunities is actually hidden in what is already working?in this episode, we explore how Success Leaves Clues and why understanding what your agency does well is just as important as fixing what is not working so well. From winning landlords to team performance and everything in between, this will help you identify the patterns behind your best results and use them as a blueprint across the rest of your business.Because growth doesn't always come from doing something new...sometimes it comes from studying what already works and then repeating it!🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

People don’t like being sold to anymore — and in 2026, they can spot a sales pitch instantly.That’s a problem for estate agents… because if you can’t clearly show why you’re better, you’re losing instructions to agents who can.In this episode, I break down a simple but incredibly effective strategy to position yourself as the obvious choice — without pitching, pushing, or sounding like every other agent.Inside this podcast, you’ll learn:* Why traditional “we’re the best” marketing doesn’t work anymore* How to demonstrate your value without saying a word* The exact strategy to target sellers already on the market* How to turn one listing into multiple instructions* Why showing your marketing beats talking about it every timeThis is all about working smarter with your listings — using what you already have to win more business in your local area.If you want more instructions without more awkward sales conversations… this one’s for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

A special weekend episode. Instead of the usual Saturday story, Toby shares the full recording of his recent video marketing webinar, attended by 70-odd estate agents — a complete masterclass on getting confident and consistent on camera.Over the course of the session, Toby works through every excuse agents give for not doing video, and dismantles them one by one. He covers why video is now a non-negotiable part of the job (with the research to back it up — the 7-11-4 principle and Google's "messy middle"), how to overcome camera nerves using the mere exposure effect, and a practical framework for what to actually film: seven content types that build trust, plus his hook-insight-summary structure for scripting videos that hold attention.He then gets into strategy — because filming videos and firing them into the void isn't enough. You'll hear his "1-2-3 method" for posting three videos a week without it eating your diary, how to batch-film a quarter's content in a single morning, and how to put videos to work through your CRM, Facebook communities and the market appraisal itself.Whether you're a camera-shy beginner or already posting regularly and wanting better results, there's something here to take away and use this week.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most agents think success comes from chasing leads… but Sue and George Wragg built their business a completely different way.In this episode, we break down how they went from starting from scratch — with no guaranteed income — to building a thriving estate agency powered by community, relationships, and consistency.We cover:* How they got their first listings with no brand* Why community beats cold prospecting* The power of networking and being hyper-local* When (and how) to become selective with clients* How they built a team without recruiting* The mindset shift from agent → business ownerThis isn’t theory — it’s a real blueprint from people actually doing it.If you’re an agent looking to grow, scale, or build something more sustainable… this episode will change how you think about the business.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Today's podcast is a little different.After months of planning behind the scenes, I’m finally able to share a project I’ve wanted to launch for a long time.The Personal Estate Agency Awards 2026 have officially arrived.In this episode, I explain why I believe the UK’s growing personal estate agency sector deserves an awards event dedicated entirely to recognising the people, businesses and teams that are raising standards, delivering outstanding customer service and building incredible brands.I’ll also take you behind the scenes of how the awards came together, what you can expect from the event, how the judging process will work, and why I believe this will become one of the highlights of the personal estate agency calendar.Whether you’re a personal estate agent, part of a brokerage, or simply passionate about where the industry is heading, I’d love for you to get involved.🏆 Nominations are now open and completely free to enter.Thanks, as always, for listening, and I hope to see many of you in Birmingham on 22nd October 2026.🏆 Nominate yourself or book your tickets here: https://www.personalestateagencyawards.co.uk/🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most letting agents say they offer great service, but memorable service is built in the small details. In today's episode, we look at how agents can stand out by making landlords and tenants feel genuinely known: remembering birthdays, noting children's and pets' names, recording communication preferences, personalising move-in experiences, improving handovers and creating thoughtful touch points that make people feel like they matter.This is not fluffy service. It is a practical way to build loyalty, protect fees, increase referrals and make your agency very hard to replace.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Email marketing should be one of the most powerful (and free) tools in your business…But here’s the problem:👉 Most of your emails aren’t even being seen.In this episode, I break down a massive mistake I’ve been making — and chances are, you are too.After a conversation that completely changed how I think about email…I realised:👉 It’s not about sending better emails👉 It’s about making sure they actually get deliveredWe cover:* Why your emails are going to spam (and how to fix it)* The simple changes that can 2–3x your deliverability* Why “marketing emails” are killing your results* The biggest mistakes (links, images, emojis, subject lines)* How to write emails that feel personal — and get repliesPlus:👉 The £1 per contact per month rule (and how to use it)If you’re not leveraging your database properly…You’re leaving serious money on the table.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Think communication issues in you agency are caused by poor processes or lack of accountability?....Maybe not.In this episode, we explore how DISC profiling can help you better understand the communication styles of your team, landlords and tenants, allowing you to reduce misunderstandings and build stronger working relationships.We're looking at what DISC profiles are, how to identify different behavioural preferences, and how to adapt your communication style to get better results. We are chat through practical ways to use DISC within your agency to improve team collaboration, increase trust, handle difficult conversations more effectively and create a better customer experience.Whether you're leading a team, managing landlords or supporting tenants, understanding DISC can help you communicate with greater clarity, confidence and impact.Because when you understand how people prefer to communicate, everything becomes easier.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most estate agents think their job is to tell people what to do…👉 What price to list at👉 What offer to accept👉 How the process should workBut here’s the truth:People don’t want to be told.They want to be understood.In this episode, I break down why consultative selling is the only approach that works in today’s market — and how you can start using it immediately to win more instructions, improve client relationships, and even manage your team more effectively.We cover:* Why “telling” kills deals (and what to do instead)* How to use questions to uncover what clients actually want* Real examples (valuations, staff pay, buyers & sellers)* How to guide conversations without being a pushover* Turning client answers into stronger, more aligned dealsOne of the biggest shifts you can make?👉 Stop guessing… and start asking.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

A failed advertising creative who'd spent a decade watching his best ideas die in focus groups had one conviction left: that the most boring product on earth could become the most talked-about brand in the country. This week, Toby tells the unlikely story of Liquid Death — canned water with a skull on it, a $1.4 billion valuation, and a fan base that tattoos the logo onto their own bodies — and asks a question that should keep every estate agent up at night. If someone covered your logo, would anyone be able to tell your agency apart from the one down the road? We go deep on commoditisation, brand personality, and the holy grail of any business: turning ordinary customers into people who do your marketing for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

What if the thing holding your business back… is doing it alone?In this episode, Rob Brady shares the story behind a new estate agency network designed to bring the right people into the same room — to think bigger, grow faster, and challenge the way the industry operates.We talk about:* Why most agents feel stuck, isolated, or directionless* The shift from competition to collaboration in estate agency* How being in the right environment can accelerate your growth* Why traditional ways of working are being replaced* The role of community, coaching, and shared thinking* What makes high-performing agents think differentlyIf you want to grow your business, sometimes the biggest change isn’t what you do… it’s who you surround yourself with.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

I was asked last week, if I could go back to day one of starting my letting agency, what advice would i give myself?I had to have a think because there are lots but I narrowed it down to seven things I would drill into my own head, because I learned most of them the hard way.In this episode, I talk honestly about why great service alone won’t grow your portfolio, why systems will always beat superhero mode, and why not every landlord is the right landlord for your agency.We’ll also cover the importance of proactive communication, protecting your boundaries, becoming visible through consistent marketing and strengthening your processes before trying to scale.These are practical lessons for letting agency owners who want to grow without creating more chaos, carrying everything themselves or burning out in the process.The sooner you learn them, the easier it becomes to build an agency that works for your landlords, your team and you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you’re not using YouTube in 2026…👉 You’re already behind.And the reality is — it’s costing you clients.Because today’s buyers and sellers aren’t just choosing agents…They’re researching you first.They’re watching your videos.They’re building trust.They’re deciding BEFORE you ever meet.In this video, I break down:* Why YouTube is becoming essential for estate agents* The biggest mistake people make (it’s NOT about views)* How YouTube actually generates clients consistently* What you should be posting (and why most people get it wrong)* Why the opportunity right now is massive — but closingThis isn’t about going viral.👉 It’s about building trust at scale and turning content into clients.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Direct mail still works, but generic “landlords wanted” leaflets usually don’t.In this episode, I share three simple changes that can turn an ignored letter into a landlord enquiry.How to use a QR code to make taking action incredibly easy, why showing your face builds trust and recognition, and how a strong PS can become the most powerful line on the page.I also share lessons from using direct mail in my own letting agency, including why one clear offer will usually work better than trying to squeeze your entire service onto one letter.Before you send your next direct mail campaign, check these three things. They could be the difference between getting a call and ending up in the recycling bin.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Something big is coming…And if you understand this early, it could completely change how you generate leads.ChatGPT isn’t just another platform.It understands people — what they want, what they’re struggling with, and what they’re actively searching for.👉 Which means advertising is about to change forever.In this podcast, I break down:* Why ChatGPT ads will outperform Facebook & Google* How this creates higher-quality, intent-driven leads* The biggest mistake people make with ad budgets* A simple framework for ads that actually convert* How to position yourself BEFORE this opportunity explodesThis isn’t just another ad platform.👉 This is a shift from guessing… to understanding.And the people who move early will win BIG.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

A Nobel Prize-winning psychologist once convinced a room full of doctors to deliberately do nothing for three minutes in the middle of a colonoscopy — and in doing so, he may have saved a number of lives. This is the story of Daniel Kahneman, a tub of cold water, a great many students who were paid ten dollars to suffer, and the Peak-End Rule: the faintly alarming discovery that we do not remember our lives as we actually lived them. We remember the worst bit, and the last bit, and we throw most of the rest in a skip. Toby tells the whole improbable tale — and then works out what on earth it means for your Google reviews, your completion days, and the difference between a client who quite liked you and a client who will not stop talking about you at dinner parties. 🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most estate agents are working harder than ever… but still stuck earning the same (or less).In this episode, I sit down with David Lindley to break down one of the biggest missed opportunities in the industry right now — the premium property market.We cover:* Why most agents are building a job, not a business* The HUGE income gap between standard and premium properties* Why mindset (not skill) is holding agents back* How to transition into higher-value listings* The real difference in marketing at the top end* Why self-employed agents often get stuck on the “hamster wheel”David also shares real numbers, business models, and practical ways agents can move into a more profitable space — without burning out or chasing volume.If you’re a self-employed agent looking to increase fees, work smarter, and build something with long-term value… this is a must-watch.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

You don’t always need complicated funnels, paid adverts or a huge marketing budget to win more landlords.Sometimes, the next opportunity is already sitting in your phone, inbox or database.In this episode, I share three simple messages that agents I coach are using right now to generate landlord conversations: a personal WhatsApp referral request, a helpful warm-lead follow-up and a straightforward landlord newsletter.You’ll learn why these messages work, what to say, how to avoid sounding pushy and how to build them into your everyday business without creating another huge marketing project.Because landlord lead generation doesn’t need to be complicated. It needs to be personal, useful and consistent.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you’re posting on social media, sending newsletters, or “doing the work”… but not getting the results — this episode is for you.In this podcast, I break down a mistake I’ve been making in my own business — and chances are, you’re making it too.Most estate agents focus on doing the activity instead of focusing on the outcome that activity is supposed to create.➡️ Posting content vs building trust➡️ Knocking doors vs having conversations➡️ Sending emails vs actually influencing decisionsThere’s a massive difference — and it’s costing you instructions.In this episode, you’ll learn:* Why “ticking the box” is killing your results* The real goal behind your marketing (that most agents miss)* How to create content that actually converts into clients* A simple mindset shift to improve everything you do in your businessIf you want more instructions, more engagement, and better results — this is a must-listen.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

You can’t improve a customer experience you haven’t properly mapped.In this episode, we’re talking about why letting agents need to understand the full customer journey, from the very first enquiry a landlord or tenant makes, right through to the ongoing experience they have with your agency.We’ll look at why it’s not enough to assume your process is working, how to map what actually happens now, what your ideal journey should look like, and how to spot the gaps between the two.This episode is a reminder that improving customer experience doesn’t have to mean overhauling your entire business overnight. Sometimes, it starts with one small improvement at each stage of the journey.Because if there are ten steps in your process and you improve each one by just 1%, that’s a 10% improvement overall and those small changes can make a huge difference to your landlords, tenants, team, and business.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, we break down the Rule of Thirds in estate agency — a simple but powerful way to understand where your business is really coming from.Too many agents lean on one source of leads, whether that’s recommendations, listings, or inbound enquiries, without realising the gaps they’re leaving behind.We explore:* The three core sources of instructions* Why balance is key to long-term growth* Common mistakes agents make with lead generation* How to identify and fix weak areas in your pipelineIf you’re serious about building a more consistent and scalable estate agency business, this episode will give you a clear framework to work from.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In the early nineties, a psychology student set out to prove something faintly disturbing: that you could plant a completely false childhood memory in someone’s head, and they’d not only believe it — they’d decorate it with details that never existed. The experiment worked. It worked so well it ended up reshaping courtrooms, therapy, and eventually the way the world’s biggest brands sell to us. This week, Toby tells the story of Elizabeth Loftus and the “lost in the mall” study, digs into why our memories are far more fiction than film, and explores what it means for estate agents — because the story you attach to a home, and to your own agency, has a habit of becoming the truth in people’s minds.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most self-employed estate agents think they’re building a business…But in reality, they’re building a job that stops the moment they do.In this episode, I sit down with Alex Jewhurst to break down how he scaled from a one-person setup to a £1M+ estate agency.We cover:* Why starting solo is the smartest move* The exact moment to hire your first team member* How to avoid scaling chaos* Why most agents undercharge (and how to fix it)* The role of lettings in building real asset value* How to create a business that works without youIf you want to stop trading time for money and start building something scalable—this is for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you want to attract more landlords, you need to offer them something useful, not just another “free valuation” or a generic sales pitch.In this episode, we’re talking about how letting agents can use a simple free landlord audit or mini portfolio review to start better conversations with landlords.The offer is simple: “Send me your current let and I’ll tell you three things I’d review before you re-list.”It’s useful, low pressure, and positions you as the expert before a landlord has even instructed you.We’ll cover why this approach works, how to structure the audit, what to review, how to promote it, and how to turn it into a repeatable landlord attraction tool for your agency.Because landlords don’t always want to be sold to but they do want helpful advice that makes them feel more confident about their property.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most people think they’ve got time to build a personal brand.They don’t.AI is getting better every single month — and it’s already producing content faster, cheaper, and at scale. Which means standing out online is about to get a LOT harder.In this podcast, I break down:* Why the window to build a personal brand is closing* How AI is changing content, visibility, and attention* The one thing AI can’t replicate (yet)* What you need to do right now to stay aheadIf you’re an estate agent, business owner, or anyone relying on attention to grow your business — this matters.Because in the next 12–24 months, there will be two types of people:Those who built an audience early…And those trying to compete with AI.If you want to get ahead, start now.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Feeling burnt out, overwhelmed, or like everything in your agency is too big to fix?In this episode, we’re breaking overwhelm down into something far more manageable. Instead of trying to overhaul your whole business overnight, I’ll walk you through seven small, practical changes you can make over seven days to create immediate relief.From getting everything out of your head, spotting what only you can do, delegating one task, blocking thinking time, setting boundaries, moving your body, and planning your week properly — this episode is a reminder that you don’t need to do everything at once to start feeling more in control.If you’re a letting agent, agency owner, or team leader who feels stuck in survival mode, this episode will help you take the first small steps towards a calmer, clearer, more sustainable way of running your business.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Thinking about going self-employed as an estate agent?This is where most people get it wrong.In this video, I break down exactly when you should go self-employed — and more importantly, when you shouldn’t. Because timing isn’t just important… it’s the difference between building a successful business and struggling to survive.🔑 What You’ll Learn* The biggest mistake agents make when going self-employed* Why income consistency matters more than ambition* The importance of having a pipeline before you leave* How a financial buffer gives you time to grow properly* The clear signs you’re ready (or not ready) to go out on your own🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In 1950s America, a fugitive Viennese psychoanalyst had a strange theory about why nobody was buying instant cake mix — and his fix had nothing to do with the recipe. Toby tells the story behind the IKEA Effect, the curious behavioural quirk that makes us love things more when we’ve laboured over them, and asks what it means for estate agents who want their vendors to choose them, defend them, and pay them what they’re worth.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, I’m joined by Simon Cowie to break down what it really takes to operate in the premium end of the property market.We cover Simon’s journey into estate agency, how he transitioned into higher-value listings, and the thinking behind building a business focused on quality over volume.The conversation explores:* The differences between standard and premium property markets* How marketing, strategy, and positioning change at higher price points* Why value matters more than fees in the luxury space* The realities of cash flow, risk, and investing in marketing* How agents can start positioning themselves to win higher-value instructionsIf you’re looking to move upmarket or rethink how you approach your listings, this episode gives a grounded look at what’s involved.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Do your landlords actually understand that you’re both working towards the same goal?In this episode, I’m talking about why letting agents need to explain the common goal more clearly: finding a good tenant, as quickly as possible, at the right rent, with the lowest avoidable risk.Because your landlord wants a tenant who pays the rent, looks after the property and reduces void periods — and that’s exactly what you want too.But too often, landlords can start to see the agent as the person charging fees, asking them to spend money, slowing things down or saying no. When really, a good letting agent is not the enemy — they’re a partner.I’ll be sharing how to reframe conversations around pricing, property presentation, referencing, compliance and maintenance so landlords understand that your advice is designed to protect their income, their property and their peace of mind.Because when landlords see you as a partner, not a cost, everything gets easier.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Do you ever feel unsure when it comes to pricing a property—or struggle with confidence on valuations?In this episode, we break down a simple, practical approach to make valuing homes far easier and more predictable, so you can walk into appointments with clarity and control.We cover:* Why a property is only worth what someone will pay* How to uncover a seller’s true price expectations (before the valuation)* Simple ways to ask better questions and get better answers* Why using price ranges beats giving a single figure* How to position pricing to protect yourself and future conversations* How to align pricing with motivation and timescalesIf you want to feel more confident on valuations and avoid awkward pricing conversations, this episode gives you a clear framework to follow.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Could you increase your management fee without losing a single landlord?In this episode, I’m talking about why most letting agents are more scared of putting their fees up than their landlords probably are of paying them.A 1% increase might sound like a big deal, but on an average rent of £1,500 per month, that’s just £15 a month. The real question isn’t whether landlords can afford that extra 1%, it’s whether they can clearly see the value you’re already providing.I’ll be sharing how to make your management service feel more valuable by turning rent reviews into a strategy, being more proactive with landlords, making compliance feel handled, packaging your service properly, and communicating like a professional.Because if your landlords only see your fee, they’ll question it.But if they see the advice, protection, income growth, risk management and peace of mind behind it, your fee becomes much easier to justify.This episode is for letting agents who know they’re undercharging, but need to build the confidence and positioning to finally do something about it.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Should you build a team from day one, or focus on growing your estate agency on your own first?In this episode, we break down the reality behind scaling an estate agency business — and why getting this decision wrong can create bigger problems down the line.We cover:* Why most agents are building a job, not a business* The difference between scaling too early vs scaling correctly* What “nail it before you scale it” actually means in practice* How to create a proven framework before bringing people in* Why most team structures fail without a clear proposition* What you need in place before anyone joins your businessIf you’re thinking about growing beyond yourself, this episode will help you decide the right time — and the right way — to do it.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In early 2009, Airbnb was about to die. Two broke design school graduates were living off election-themed novelty cereal, the platform was stagnant, and the obvious problem was hiding in plain sight. This week, Toby tells the story of the most boring billion-dollar fix in startup history — and asks the question every estate agent should be asking themselves right now: what's the unsexy thing your agency has been ignoring? Featuring Brian Chesky, Joe Gebbia, the Collison brothers at Stripe, a brief detour into Netflix's thumbnail laboratory, and a practical AI exercise you can run this afternoon.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, I sit down with James Hummerstone-Pope, Head of Operations at Nested, to explore the evolving landscape of estate agency.We discuss James’ journey through traditional, corporate, and self-employed models, and how those experiences have shaped his perspective on the industry today. From there, we get into the reality of self-employment — who it suits, where agents go wrong, and what it actually takes to succeed.We also break down what’s currently driving results for agents on the ground, including lead generation, personal branding, and consistency, as well as the truth about earnings, workload, and work-life balance.If you’re considering going self-employed — or want a clearer picture of what’s working right now — this is a grounded, practical conversation worth listening to.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, I’m talking about why so many landlords think they only need a tenant, when what they actually need is proper management.I get into why agents are still giving away far too much time, advice and expertise to let only landlords, why managed service is often badly explained, and how to get much better at showing the real value in what you do.I’m also sharing practical ways agents can convert more let only landlords to fully managed without sounding pushy, awkward or overly salesy.If you’ve ever felt like your office is acting as an unpaid helpline for self-managing landlords, this one is for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Is your pricing quietly working against you when you’re trying to win instructions?In this episode, we explore how the way you price your service can completely undermine everything you say during a valuation — even if your offering is genuinely better.We break down:* Why low or “average” fees can create doubt instead of trust* How pricing influences how sellers perceive your value* The disconnect between what agents say they deliver and what they charge* Why competing on price keeps you stuck with the wrong comparisons* How to think about pricing in relation to the results you deliverIf your pitch is strong but your conversion rate isn’t where it should be, this episode will make you rethink how your pricing is positioning you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Maybe the problem isn’t that there are too many agents… maybe it’s that too many of them sound exactly the same.In this episode, I’m talking about the question so many agents ask:How many agents is too many agents?Because when every town seems to have another agency opening, another social media page launching and another person calling themselves a property expert, it’s easy to think the market is overcrowded.But is that really the problem? I’m getting into why more competition is not always the issue, why blending in is far more dangerous than standing out, and what agents should really be focusing on if they want to grow in a crowded market.If you’ve ever looked around at your local competition and thought, how are we supposed to win in this? this episode is for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

This episode is a recording of our free consultancy hour webinar, focused entirely on how to generate more instructions in your estate agency business.Join; Chris Webb, Allison Emms, and Toby Martin, we each share insights from our respective areas — sales, lettings, and video content — all centred around winning more business.The session includes individual segments from each speaker, along with live Q&A, discussion, and back-and-forth on the key challenges agents are facing right now.If you’re looking for practical ideas and perspectives across different areas of your agency, this webinar brings it all together in one session.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In 1950, an 18-year-old joined his father’s sleepy Chelsea estate agency and decided to break every rule of the trade. Instead of dressing up damp basements as “characterful,” he called them revolting. Instead of polishing the truth, he weaponised it, and ended up gentrifying half of West London. This week, the story of Roy Brooks, the rudest estate agent in London, and why telling the unvarnished truth might just be the most powerful marketing strategy you’re not using. 🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Burnout is becoming the norm in estate agency—but it doesn’t have to be.In this episode, I sit down with Sarka Wilde to talk about the reality of building a business, managing pressure, and what it actually takes to succeed in 2026.From feeling stretched and overwhelmed… to taking on one of her biggest personal challenges—climbing the highest point in America—this is a conversation about resilience, perspective, and performance.We also dive into:•What really causes burnout in estate agency•How to take back control of your time and energy•The traits that define a great estate agent in 2026•The challenges of moving to a new country and building a business from scratch in the UK•Why success without balance isn’t actually successThis is a must-watch if you’re feeling the pressure of being “always on” and want to build a sustainable, high-performing business.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, we break down the real mental game behind running a letting agency, the pressure, the unpredictability, and why mindset is often the difference between burnout and sustainable growth. You’ll learn why strategy and skillset alone aren’t enough, how your thinking shapes your decisions, your team, and your results, and practical ways to stay resilient when the business tests you. If you’ve ever felt the highs, lows, and constant pace of agency life, this episode will help you reframe the challenge and give you the edge to stay in the game long enough to win.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

What do you do when the results just aren’t coming—and it starts to affect your confidence?In this episode, we respond to a powerful question from someone who’s had a tough year in business, facing rejection, low deal flow, and growing pressure from all sides.We dive into:What it really feels like when confidence takes a hitThe gap between social media perception and realityWhy focusing on outputs (not just outcomes) mattersHow to keep moving forward when motivation is lowA more grounded way to measure progress during difficult periodsIf you’ve ever questioned whether to keep going, this episode offers perspective and a way to reset your focus.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Lettings doesn’t switch off, and neither do most agents. In this episode, we unpack what commitment really looks like in a modern letting agency, why so many business owners end up overwhelmed, and how to shift from constant firefighting to building a business that actually fits your life. We explore the difference between sustainable commitment and burnout, how to set boundaries without sacrificing service, and why the most successful agents aren’t working less, they’re working differently. If you want to stay in the game long term without the business taking over your life, this episode is for you.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

Most sellers don’t know what questions to ask when choosing an estate agent—and that’s exactly where the opportunity lies.In this episode, we break down why homeowners default to asking about price and fees (and what they should be asking instead). More importantly, we explore how you can guide those questions in a way that positions you as the obvious choice.You’ll learn:* Why sellers struggle to evaluate agents properly* The key questions that actually matter in a property sale* How to introduce those questions before the valuation* How to position your strengths so you stand out from the competition* Simple ways to “stack the odds” in your favour without being pushyIf you want to improve your instruction rate and take control of the valuation process, this episode shows you how to do it strategically.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

On Black Friday 2011, the outdoor brand Patagonia took out a full-page advert in The New York Times telling its customers, in giant black capitals, not to buy their bestselling jacket. What happened next rewrote the rulebook on honesty in advertising — and ended up making the company hundreds of millions of pounds. This week Toby unpacks the counterintuitive story behind one of the most studied marketing moments of the century, digs into the behavioural psychology that makes reverse-psychology work, and explores why telling customers ‘no’ can be the most persuasive thing an estate agent ever does.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If you’re an estate agent trying to win more instructions, close more deals, and actually stand out… this episode is a must-watch.I sat down with Victoria Lambden, who’s spent over 20 years in the industry, to break down what really separates average agents from the ones clients remember (and recommend).We go deep on:•Why most agents are still getting the basics wrong•The simple changes that can increase property value instantly•What great agents do differently during sales progression•Why home staging is massively underused (and costing sellers money)•How tech and automation can save hours every week•The real reason clients get frustrated—and how to fix it🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

In this episode, I’m talking about why being a cheerleader in your lettings business isn’t fluffy, soft, or optional, it’s leadership.As letting agents and business owners, we can get so focused on fixing mistakes, chasing standards and solving problems that we forget one of the most powerful things we can do is help people believe in themselves.I’ll be sharing why encouragement matters, how to build confidence in your team without lowering your standards, and why the people around you often perform better when they feel seen, supported and trusted.Because cheerleading isn’t about pretending everything is wonderful. It’s about spotting potential, holding people to a higher standard, and helping them grow into it.And it's not just your team either, your landlords, your tenants and your community all work together to grow your business when you cheer for them too.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com

If your social media is growing but your business isn’t, this episode tackles why.We explore the difference between vanity metrics and meaningful results, and why having more followers doesn’t necessarily lead to more clients. The focus is on building an audience that actually converts—people who are in a position to buy or sell—rather than chasing numbers that don’t impact your bottom line.This episode is about using social media with intent, not just activity.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com