25: You Want The PR? You Can't Handle The PR!!! with Kar...

What this episode covers

This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 1 hour and 1 minute long.

When was this If You Market episode published?

This episode was published on August 14, 2018.

What is this episode about?

This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B...

Can I download this If You Market episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.