250. What Identity Work Actually Is (And Why Most People Get It Wrong)

Are you sick of hearing about identity work from every coach on Instagram who hasn’t got a bloody clue what it actually means? I’m feeling a bit Ted talky today, so buckle in! The affirmations stuck on your bathroom mirror, the “fake it till you make it” blazer, the recycled quotes… they’re not cutting it, are they? In today’s episode, I’m giving you the real behind-the-scenes understanding of how your subconscious identity actually works. Not the fluffy mindset tricks, but the precise process that’s keeping you stuck at those same income months. I’ll show you exactly why you know what to do but still can’t seem to do it, and reveal the three specific lenses your subconscious is using to run your business right now (spoiler alert: you don’t even know it’s happening). Think of this episode as a masterclass on what identity work really means and why it’s the actual missing piece between strategy that absolutely flies or completely flops for you.Topics covered on Identity Work:What’s the real definition of identity work, and why do most coaches get it completely wrong?Why does your identity act like invisible glasses that filter everything you see in your business?Why do some entrepreneurs see failure, while others see proof using the exact same strategy?What’s the difference between surface-level identity work and deep subconscious rewiring?What three practical steps can you take today to start shifting your identity at the core level?Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipThe Subconscious InstituteCome say hi on Instagram  | Facebook | YouTubeFind the full show notes & more resources at https://rebeccahaydon.com/podcast/what-identity-work-actually-is