251: Being a Groundbreaking B2B CMO

from Renegade Marketers Unite Hosted by Drew Neisser

No two CMO playbooks are the same, but in all of them, agility is a prereq for success. The best CMOs are able to recognize the unique challenges of their organizations in the context of their growth stage and brand identity (or lack thereof), then develop the foundation for marketing-led, organization-wide success. CMO Celia Fleischaker is an expert in the custom build, with previous stints at Epicor and PROS and now taking on a new challenge at Verint, a $1.3 billion company that recently completed a massive spin-off of its cybersecurity services, cementing itself as a pure-play customer engagement brand. Tune in to learn how Celia moved from her past experience for her current one, adapting along the way as needed to deliver a resonant Verint message to inspire employees and customers alike. For full show notes and transcripts, visit https://renegade.com/podcasts/

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251: Being a Groundbreaking B2B CMO

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How long is this episode of Renegade Marketers Unite?

This episode is 44 minutes long.

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This episode was published on July 30, 2021.

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