252 – Behind the Scenes of Lingerie Manufacturing with Maxine Wells

On today’s episode I am chatting to Maxine Wells, who is the founder of Intimate Apparel Samples, a small lingerie studio in North West London.Getting lingerie made in the UK can be challenging. Whilst the UK once had thousands of machinists making underwear for the likes of Marks & Spencers, sadly there are only now only a handful of lingerie manufacturers left in the UK.I took a trip to Brent Cross where Intimate Apparel Samples is based to ask Maxine why there aren't more lingerie manufacturers in the UK and the benefits of having a great relationship with your manufacturer.You'll learn:How Maxine set up Intimate Apparel Samples after she had her own lingerie brand [03:14]Why Maxine believes there is such a lack of lingerie and swimwear manufacturers in the UK [05:30]The main pitfalls when it comes to making lingerie, and Maxine’s advice for how to avoid them [09:49]Why having a great relationship with your manufacturer is so important [12:43]How Maxine ensures she gets the fit right for her clients [14:49]Why Maxine enjoys meeting the clients she works with to build a working relationship [23:40]More from Intimate Apparel SamplesIntimate Apparel Samples on InstagramIntimate Apparel Samples WebsiteStay in TouchBritish Brand Accelerator - A 6-month group programme for small businesses who want to manufacture and sell profitable UK-made products.Make it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.Mentioned in this episode:British Brand Accelerator