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#253 Aline Silva, Gerente de Marketing, Trade e CRM no Grupo RedeMix Supermercados ▷ Como o varejo alimentar evolui com dados, experiência e estratégia omnichannel episode artwork

EPISODE · Oct 6, 2025 · 17 MIN

#253 Aline Silva, Gerente de Marketing, Trade e CRM no Grupo RedeMix Supermercados ▷ Como o varejo alimentar evolui com dados, experiência e estratégia omnichannel

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Aline Silva, Gerente de Marketing, Trade e CRM no Grupo RedeMix Supermercados, uma das maiores redes regionais da Bahia. Com mais de 20 anos de experiência no varejo, Aline compartilha como lidera a transformação digital da rede com foco na experiência do cliente, integração entre áreas e construção de relacionamentos de longo prazo.Falamos sobre a importância da atuação conjunta entre marketing e comercial, o papel do trade como motor estratégico para o sell-out, e como o CRM e o aplicativo MeuRedMix vêm impulsionando a hiperpersonalização. Aline também reflete sobre o uso de IA no varejo, a mensuração no retail media e o desafio de equilibrar tecnologia com a essência humana e familiar da marca.LinkedIn Aline Silva: https://www.linkedin.com/in/alinesilvamkt/

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#253 Aline Silva, Gerente de Marketing, Trade e CRM no Grupo RedeMix Supermercados ▷ Como o varejo alimentar evolui com dados, experiência e estratégia omnichannel

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