253: B2B Brand Takes Off with Virtual Ducks Aligned

After months of planning, Duck Creek Technologies had all of its ducks in a row for its flagship customer event, Formation, set to launch in April 2020. You might guess where this story is going—Duck Creek had to cancel the event and look for a virtual solution, one that wouldn't let all its content go to waste and one that would be as powerful as most in-person events are for so many B2B brands.  In this episode, Senior Director, Global Marketing Lauren St. Amand shares how the insurance software company changed its course and developed vFormation, a digital engagement platform that was so much more than a virtual event. It was a solution to a world that would quickly become inundated with digital fatigue, a perfect lead-gen opportunity for Duck Creek partners, and, surprisingly, a way to reach more customers and prospects (and employees!) than ever before. This story is incredible—don't miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/