EPISODE · Jun 28, 2026 · 29 MIN
253. Why Some Coaches Earn 10x More Than Others
from Life Coaching Secrets · host Frank Macri
Most coaches assume that if they want to make more money, they need more clients. More sessions. More hours. More hustle. But what if the real answer isn't working harder... it's building a different type of coaching business altogether?In this episode, we're exploring the difference between a high-volume coaching business and a high-value coaching business. You'll learn why so many coaches default to cheap pricing, the hidden costs of serving too many clients, and how a premium coaching model can often create better client results, more freedom, and a more sustainable business. We'll also tackle common myths about premium coaching, including the belief that charging more is greedy or that nobody is willing to invest at higher price points.If you're building a coaching business—or thinking about starting one—this episode may completely change the way you think about pricing, client volume, and what it truly means to create value. Because the goal isn't simply to make more money. It's to build a coaching business that allows you to make a meaningful impact while creating a life you genuinely love.To start a successful coaching business, visit www.thrivingcoachacademy.com.
What this episode covers
Most coaches assume that if they want to make more money, they need more clients. More sessions. More hours. More hustle. But what if the real answer isn't working harder... it's building a different type of coaching business altogether?In this episode, we're exploring the difference between a high-volume coaching business and a high-value coaching business. You'll learn why so many coaches default to cheap pricing, the hidden costs of serving too many clients, and how a premium coaching model can often create better client results, more freedom, and a more sustainable business. We'll also tackle common myths about premium coaching, including the belief that charging more is greedy or that nobody is willing to invest at higher price points.If you're building a coaching business—or thinking about starting one—this episode may completely change the way you think about pricing, client volume, and what it truly means to create value. Because the goal isn't simply to make more money. It's to build a coaching business that allows you to make a meaningful impact while creating a life you genuinely love.To start a successful coaching business, visit www.thrivingcoachacademy.com.
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253. Why Some Coaches Earn 10x More Than Others
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