255. A Speaking Expert’s Take on the $1.2M Yap Challenge Launch [Part 1]

Jessi Jean's $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expert (and it's probably not what you think). We’ll drill into the three intangible qualities that I believe led to her massive success (none of which have anything to do with positioning, offer design, or marketing tactics). Plus I share my own "curse of the expert" moment and what 24 years of speaking on stages didn't prepare me for in building my business. NOTE - this episode isn’t just about "the launch", but rather how YOU show up as an expert moving forward in this “attention economy”.What You'll LearnA breakdown of Jessi Jean’s Yap Challenge launch from a speaking/ communication  expert The three qualities I saw in Jessi that contributed to her community building success (none of which have anything to do with marketing tactics)The "curse of the expert," and why it makes it harder to teach the thing you're best atWhy discomfort watching someone else win is often a map back to your own valuesWhy the "she wasn't really new to this" criticism going around misses the pointWhat's coming in Part 2: the recipe for combining confidence and competence into real momentumREAD THE FULL SHOW NOTES HERESend me a note📣 WORK WITH HEATHER  → https://heathersager.com/📧  Get the Hint of Heather NEWSLETTER → https://heathersager.com/newsletterConnect on Social:Instagram: https://www.instagram.com/theheathersager/LinkedIn: https://www.linkedin.com/in/heathermsager/YouTube: https://www.youtube.com/HeatherSagerSUBSCRIBE & REVIEWIf this episode hit home, I'd be so grateful if you took a second to subscribe and leave a review on Apple Podcasts. It helps more people find the show.  Thanks for tuning in to the Hint of Hustle podcast! See you next week!