256 — Discovering 'Jobs To Be Done'

'Jobs To Be Done' (JTBD) is a framework that can be used to define consumer needs and identify how to meet them. In this week's Mind Tools L&D Podcast, Ross G and Owen are joined by aNewSpring's Ger Driesen to explore how this can be applied to learning design. We discuss: what 'Jobs To Be Done' is examples of Jobs To Be Done how to apply this framework to your learning design challenges. Show notes Jobs to be Done, by Anthony W. Ulwick, is available as a free e-book at: jobs-to-be-done-book.com  Clay Christensen's 'milkshake' explanation is on YouTube: youtube.com/watch?v=sfGtw2C95Ms  This article explains why you only need five users for user testing: nngroup.com/articles/why-you-only-need-to-test-with-5-users/  Ger has blogged at: linkedin.com/pulse/jobs-to-be-done-approach-empathy-matters-learning-design-ger-driesen/ And his colleague Corjan Bast also wrote on this topic, at: anewspring.com/professionals-dont-want-training-they-want-the-result-of-the-training/ In 'What I Learned This Week', Owen shared a study on 'bullshit ability as an honest signal of intelligence': Turpin, M. H., Kara-Yakoubian, M., Walker, A. C., Walker, H. E., Fugelsang, J. A., & Stolz, J. A. (2021). Bullshit Ability as an Honest Signal of Intelligence. Evolutionary Psychology, 19(2), 14747049211000317. For more from us, including access to our back catalogue of podcasts, visit emeraldworks.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work. Connect with our speakers If you'd like to share your thoughts on this episode, connect with our speakers on Twitter: Owen Ferguson - @OwenFerguson Ross Garner - @RossGarnerEW Ger Driesen - @GerDriesen