259: Stop Chasing Coaching Clients with 3 Powerful Shifts

Two years into coaching, I was commiserating with another new coach. Most of our clients only invested in 3 months of coaching. That meant we were in a constant state of chasing clients.We were clueless about how to find more coaching clients. All the low hanging fruit had been picked — colleagues, friends, and friends of friends. You too?I’d had a sample coaching session with them all, which was part of the problem. Those who enrolled didn’t perceive the long-term value of coaching. I still hear coaches say:Where are the clients who get the value of coaching enough to invest in it?Chasing coaching clients instead of attracting them has to do with:1.     What you’re selling.2.     How you’re selling.3.     How you think about what you’re selling. Let’s dig into this ...