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#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign episode artwork

EPISODE · Aug 18, 2022 · 20 MIN

#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co,  about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles. Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.

What this episode covers

This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co,  about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles. Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.

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#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign

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Frequently Asked Questions

How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 20 minutes long.

When was this Inside Fashion Marketing by Zalando Marketing Services episode published?

This episode was published on August 18, 2022.

What is this episode about?

This week Andreas is chatting with Christian Weiss, Marketing Director North Europe at Levi Strauss & Co,  about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the...

Can I download this Inside Fashion Marketing by Zalando Marketing Services episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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