26. Shopping Small in Santa Barbara With Erica Brown, Owner of Dylan Star

Today’s guest is Erica Brown, the founder and owner of Dylan Star, a local Santa Barbara clothing boutique with two locations – one in the Funk Zone and one at the Paseo Nuevo mall. Erica was the 2022 BRAVO “Woman Business Owner of the Year” award recipient from the SB chapter of the National Association of Women Business Owners. Erica believes in the experience of shopping and that wearing something that you love will remind you of the star that you are. She knows that shopping should be fun, and that there is no substitute for personal connection and the ability to touch, try on, and experiment with clothing and styling in person. She hopes that her customers dream big and shop small. In this episode, we discuss how Erica started her boutique, how clothing can shape confidence, online vs. in-store shopping, how men and women shop differently, advice for people in the retail business, and so much more.As always, if you enjoyed this episode, please subscribe, share, and leave a star rating and review. Thanks!Connect with Erica:Website: https://www.dylanstar.comInstagram: https://www.instagram.com/dylanstar.sb/Dylan Delivered: https://www.dylanstar.com/dylandeliveredConnect with Betsy:Website: https://thebetslife.comInstagram: https://www.instagram.com/thebetslife/TikTok: https://www.tiktok.com/@thebetslife?lang=enPinterest: https://www.pinterest.com/the_bets_life/Facebook: https://www.facebook.com/thebetslifeBeachly: Visit beach.ly and use THEBETSLIFE for $30 off your subscription boxOsea: Use code THEBETSLIFE for 10% off oseamalibu.com