26. Your Name IS Your Brand - Personal Branding Tips for Ag Professionals with Tyler Schuster

Tyler Schuster is a development professional at Texas Tech's College of Agriculture, host of the Basically Famous podcast, and founder of the 501(c)3 nonprofit Brands & Blazers. Born and raised on her family's ranch in Texas, Tyler brings a uniquely grounded perspective on building community, owning your personal brand, and showing up boldly in both life and career. In this episode, Whitney and Tyler dive into what it really looks like to build a life and a brand through intentional action, community-seeking, and a whole lot of showing up. What we cover: Tyler's journey from Tarleton to A&M to Texas Tech - and why stretching into new environments is one of the best things you can do How to intentionally build community when you move somewhere new and don't know a soul The margarita-fueled origin story of the Basically Famous podcast and how it unexpectedly launched a speaking career What "your name is your brand" actually means. Plus the simple, practical steps to start building yours How a student in a blazer sparked the idea for Brands & Blazers, a nonprofit sending free professional blazers to students ages 16–24 Why your first job doesn't have to be your dream job - and what hard seasons are actually teaching you The difference between happiness and joy, and why one is a choice Resources mentioned: 📚 The Mountain Is You — Brianna Wiest 📚 Dare to Lead — Brené Brown 📚 Crushing It — Gary Vaynerchuk 📚 Likable Badass — Alison Fragale 📚 Do It My Way (personal branding) 🎙️ Leaders of the West with Jessie Jarvis / Out of the West 🎙️ Let's Freakin' Rodeo 🎙️ Diary of a CEO 🎙️ Mel Robbins Podcast 📱 Libby app — free audiobooks connected to your library card 🌐 [brandsandblazers.com] — apply for a free blazer (ages 16–24), donate blazers, or join the monthly virtual networking Connect with Tyler: Instagram/TikTok: @tylerkschuster Podcast: Basically Famous Nonprofit: Brands & Blazers Connect with ClubCultivate: Instagram/TikTok: @clubcultivate