#260 Alex Santos, Gerente de Marketing na Certto Telecom ▷ Como a consistência construiu uma marca líder em um setor dominado por gigantes

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Alex Santos, Gerente de Marketing na Certto Telecom, sobre como a empresa se consolidou como líder regional no setor de telecomunicações, mesmo diante da concorrência de grandes operadoras nacionais.Alex compartilha os pilares que sustentam a presença da Certto desde 1995, como o foco no atendimento ágil, a escuta ativa do cliente e uma abordagem de marketing humanizado, adaptada à realidade de cada público. Falamos ainda sobre as estratégias digitais que têm gerado mais retorno, os desafios de comunicar valor de forma relevante e o impacto de um reposicionamento de marca bem executado.LinkedIn Alex Santos: https://www.linkedin.com/in/alexrosantosInstagram Alex Santos: @profalexsantos

Episode metadata supplied by the publisher feed · Published Oct 22, 2025

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#260 Alex Santos, Gerente de Marketing na Certto Telecom ▷ Como a consistência construiu uma marca líder em um setor dominado por gigantes

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