EPISODE · Jun 12, 2015 · 37 MIN
#260- “Knowing is half the battle"
from Healthcare Marketing Underground · host ReviveHealth
In this week's Healthcare Marketing Underground podcast, Chris Bevolo, Adam Meyer and Chris Boyer are joined by a special West-Coast guest...Elizabeth Musson. The group dives deep into the controversial topic of how Big Data is being used to learn more about consumers, how this knowledge can be used to personalize pricing, and how it might extend into healthcare. Then, the team turns its attention to the new way Instagram is advertising. Is Instagram advertising a game changer for this social media platform? Big data is coming for your purchase history http://www.theguardian.com/commentisfree/2015/may/29/big-data-purchase-history-charge-you-more-money Get Ready for Way More Instagram Ads http://time.com/3906146/instagram-ads/ Subscribe: iTunes: [ https://itunes.apple.com/us/podcast/id394440667 ] RSS: [ http://simplecast.fm/podcasts/1135/rss ] Newsroom: [ http://blog.thinkrevivehealth.com/newsroom ] Twitter: Chris: @chrisbevolo [ https://twitter.com/chrisbevolo ] Linked In [ https://www.linkedin.com/in/chrisbevolo ] Adam: @apmeyer [ https://twitter.com/apmeyer ] Linked In [ https://www.linkedin.com/in/adampmeyer ] Dana: @danaweymouth [ https://twitter.com/danaweymouth ] Linked In https://www.linkedin.com/in/danaweymouth Chris: @chrisboyer [https://www.twitter.com/chrisboyer] Linked In https://www.linkedin.com/in/chrisboyer
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What this episode covers
This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a special West Coast guest...Elizabeth Musson! The group talks about how Big Data personalizes pricing and what the future might look like for consumers. Elizabeth also brings up the new clever/sneaky way Instagram is advertising on their application.
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#260- “Knowing is half the battle"
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