#261 O que é martech?
from Takeaways: insights de marketing Hosted by Cassio Politi
A ideia central do martech é que a tecnologia faça as tarefas complexas e repetitivas. E, assim, os profissionais de marketing posam ter mais tempo para focar no lado criativo e estratégico da profissão. Artigo na Tracto sobre martech: https://www.tracto.com.br/o-que-e-martech/. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).
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