262. Fundamentals of Influencer Marketing with Neal Schaffer

According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer marketing. If you want to leave a long-lasting legacy amongst your peers and followers, this conversation is a must-listen. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/262.