#264 Flavia Campos, Head de Marketing na Denodo ▷ Como posicionar uma marca global em mercados fragmentados com estratégia, cultura e dados

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Flavia Campos, Head de Marketing na Denodo, sobre os desafios e estratégias de posicionar uma marca global em uma região tão diversa quanto a América Latina. Ela compartilhou como adapta a comunicação e as campanhas para diferentes culturas, a importância dos eventos na construção de marca e geração de negócios e como os dados orientam cada decisão da operação de marketing na Denodo.Falamos também sobre o papel da inteligência artificial na personalização em escala, nas decisões estratégicas e no futuro da profissão de marketing — com um olhar crítico sobre o que é possível automatizar e o que ainda exige inteligência humana.LinkedIn Flavia Campos: https://www.linkedin.com/in/flavia-perssonelli-campos/

Episode metadata supplied by the publisher feed · Published Oct 31, 2025

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#264 Flavia Campos, Head de Marketing na Denodo ▷ Como posicionar uma marca global em mercados fragmentados com estratégia, cultura e dados

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