264: I haven't been honest with you: A pivot like no other

I have always been so open about sharing how much my business has changed since having kids.   But I haven't been fully honest with you this year.   And what I've realised over the last few weeks?   If I carry on the way I am, there's only one way it will go.   So because of that, something needs to change.   Not only a complete business restructure and rebrand (!) - but also in my approach thinking.   The big mistake I made is this:   What has been driving everything for me has been "what will bring in money and what do I think my audience wants/needs?"   Vs "What do I feel so called to share? Where do my passions lie? What's my mission and my legacy? What can I help people with and why am I the person to help them with that?"   This is what my next level looks like.   No more creating offers just because that's what other coaches in the space are doing.   No more talking about certain content topics because it's what a business coach does.   I am not your average business coach and I never have been.   And the truth is - I have not been honouring my business in the way it deserves and that all changes now.   A new era of ABOH is evolving.   Do I know all the specifics yet? No, but I'll be bringing you along for the ride.   And in this episode, you're hearing it all first.   I'm sharing the specifics of how I've been feeling, what I've been craving in my business (that I haven't shared yet), plus what I've done so far to navigate through this.   This is your permission slip if you need one.   Let me know what you think!   xo Holly For full show notes go to abranchofholly.com/podcast  Get on the waitlist for The Embodied Boss Collective: https://abranchofholly.com/collective Get your free copy of The Solopreneur's Growth Playbook: https://abranchofholly.com/growth Grab your 12 Month Boss Gameplan: https://abranchofholly.com/profit Download the Weekly Prep Meeting Checklist: https://abranchofholly.com/week ...  Mentioned in the episode: Get the Behind The Boss Newsletter: https://abranchofholly.com/boss DM Holly on IG:  https://www.instagram.com/abranchofholly/ Rate & review on Apple Podcasts: https://podcasts.apple.com/us/podcast/busy-to-boss-podcast/id1441425911