#265 Juliana Gurgel, Gerente de Marketing da PROHOSPITAL ▷ Como o cuidado consultivo virou estratégia no setor de saúde

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Juliana Gurgel, Gerente de Marketing da PROHOSPITAL. Ela compartilha como o grupo transformou o atendimento consultivo em um diferencial competitivo no mercado de saúde, oferecendo muito mais do que produtos: acolhimento, informação e cuidado real com o paciente.Juliana fala sobre a importância do marketing com propósito, a humanização no ponto de venda e a relevância dos eventos segmentados na construção de relacionamento com profissionais e pacientes. O episódio também aborda como a regionalização e o uso estratégico da inteligência artificial contribuem para ampliar o impacto da marca sem perder a conexão humana.LinkedIn Juliana Gurgel: https://www.linkedin.com/in/julianagurgel/

Episode metadata supplied by the publisher feed · Published Nov 3, 2025

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#265 Juliana Gurgel, Gerente de Marketing da PROHOSPITAL ▷ Como o cuidado consultivo virou estratégia no setor de saúde

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