#266 - O PODER DO VENDEDOR NA EXPERIÊNCIA DO CLIENTE

from Experiência do Cliente com Fernando Coelho · host Fernando Coelho

Durante muito tempo, as empresas trataram vendas e experiência do cliente como áreas separadas. Muitas empresas investem em marketing, tecnologia, processos e infraestrutura. Tudo isso é importante. Mas existe um fator que continua sendo decisivo na percepção do cliente: o contato humano.Neste episódio, o professor Doutor Fernando Coelho, diretor do Instituto Experiência do Cliente e autor de 7 livros, fala mais sobre como o vendedor pode impactar em experiência e fidelização. Dá o play e confere! Leve a Palestras Gestão de Vendas e Experiência do Cliente, do Professor Fernando Coelho, para sua empesa: https://www.institutoexperienciadocliente.com/

Episode metadata supplied by the publisher feed · Published Jun 15, 2026

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#266 - O PODER DO VENDEDOR NA EXPERIÊNCIA DO CLIENTE

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