#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! This was a zPlus campaign, meaning that zPlus customers who’ve signed up for early access and premium shipping were able to shop the collection before anyone else. It was also our first-ever exclusive for Crocs on Zalando! Tune in to hear all about it. Missed part one? Listen in here to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.

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This episode is 8 minutes long.

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This episode was published on September 15, 2022.

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