EPISODE · Sep 10, 2018 · 56 MIN
27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin
from If You Market
This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices
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27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin
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