27: How to Make Engaging Campaigns for Boring Products, w...

What this episode covers

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 56 minutes long.

When was this If You Market episode published?

This episode was published on September 10, 2018.

What is this episode about?

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to...

Can I download this If You Market episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.