#27 Jaime Orendain - Tequila, Regulation, Family History, Tequila Arette Production, Agave Economics

Jaime Orendain is a tequilero based at the El Llano Distillery in Tequila Town, Mexico. The Orendain family are considered one of the four founding families of tequila and remain the only family owned producer of the founding four. Jaime and his brother Eduardo established the Arette brand of tequila in the 1980's from the El Llano distillery, and today are amongst the most respected producers of authentic tequila in Mexico. In this episode, you can expect to learn about the fascinating history of the Orendain family and their deep roots in Tequila Town, as well as the legacy of the El Llano distillery. The conversation explores the evolution of tequila production, from traditional methods to modern efficiencies, including the use of diffusers and additives. You’ll hear about the cooperative spirit among tequila families, agave cultivation, and the production practices at El Llano. The episode also tackles common misconceptions about tequila, and features guided tastings of Arette Artesenal Reposado and Extra Añejo, highlighting the differences between autoclave and brick oven cooking, and the story behind the brand's namesake horse. There’s an in-depth discussion on fermentation vessels—steel versus concrete—and a nostalgic reflection on early Arette tequila and the family business. Finally, the episode delves into high-proof expressions, current concerns around competition, rising agave prices, and cristalino tequilas.https://www.tequilaarette.com/Thankyou to Cafe Paifico in London for hosting this conversation.This episode is sponsored by Fever-Tree Mixers.