#27 Lipstick Effekt und andere Theorien - mit Sozialforscher Robert Kecskes

from Regalplatz · host Lebensmittel Praxis

Heidrun Mittler und Elena Kuss sprechen darüber mit Robert Kecskes, Experte für Konsumententrends bei GfK. Warum Händler den "Lipstick-Effect" kennen sollten und  es gar nicht so einfach ist, aus solchen Theorien richtige Schlüsse zu ziehen: Alles in dieser Folge Regalplatz!

Episode metadata supplied by the publisher feed · Published Dec 16, 2022

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#27 Lipstick Effekt und andere Theorien - mit Sozialforscher Robert Kecskes

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