27| The Story That Makes People Want to Work With You

The first time I told my story publicly, I told the cute version. I had been fired from a temporary job by a boss who didn't even show up to do it himself. He sent someone else who yelled at me through the whole thing. I sat in the car after and realized something I couldn't unsee. The table was never built for me anyway. But when I posted about it the first time, I said I left. Because I was embarrassed. I didn't want to look bad. So I cleaned the story up. And that post got a few polite likes and did absolutely nothing for my business. Then I told the truth. The whole thing. The yelling. The temporary job. The boss who didn't show up. The realization in the car. And that post didn't just get likes. It got DMs from women saying "I went through something similar." It got women asking how to work with me. It got me actual paying clients. That's the difference one story can make. In this episode I'm walking you through why your story is the most powerful sales asset you'll ever build, why information is everywhere but resonance is what converts, and the four-question framework I use to turn your messy real life into a 300-word origin story that makes the right women feel like you wrote it directly to them. In this episode you will hear why younger coaches with fresh certifications can't compete with your lived experience, the research behind why people buy stories over credentials, the four questions that build your origin story (where you were stuck, what changed, where you are now, who you help now), the biblical case for sharing your testimony out loud using Paul and the woman with the issue of blood, three specific things you can do this week to write and share your story, and what to do when fear of judgment makes you want to keep editing your truth out of the version you share. This is Episode 2 of my Build Your Coaching Business, Step by Step series. Listen to Episode 1 first if you missed it so you have the full context of The Three C's Method. RESOURCES MENTIONED Free Get Clear workbook (companion to this series): 👉 [GET CLEAR WORKBOOK] Episode 1 of this series: 👉 [EPISODE 1] Free quiz: What Type of Faith-Based Coach Are You Secretly Meant to Be? 👉 https://businesschurchlife.com/coach-quiz/ The Christian Woman's Blueprint to Your First Coaching Clients: 👉 https://businesschurchlife.thrivecart.com/blueprint-to-your-first-clients/ Called & Confident Newsletter: 👉 https://businesschurchlife.com/newsletter/ Connect with Monique: 🌐 businesschurchlife.com