271. DANCE + REBRANDING: Know When to Pivot

What this episode covers

This is DANCE + REBRANDING. This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE + Here’s what you can expect from our pivot: Same great content, new name, logo, iconography, and then some! Spoiler: Rebrands are as much MIND MANAGEMENT as they are BRAND MANAGEMENT. Pivots aren’t just about new directions; they are an exercise in negotiating where you put your weight. They're a conversation with self (inward) and a statement of self (outward) that can expose a TON of unwanted feelings. Get ready for all the juicy details: The moment I KNEW beyond a doubt that I needed to change the name of the podcast. How Toni Basil influenced the new title. Why I decided to SHIFT, not STOP. 271 episodes in. We're just getting (re)started. Watch the full episode on YouTube. Show Notes: Hire Bree Reetz for your Brand Design! Listen to DANCE + Will Loftis Listen to DANCE + Toni Basil For more DANA For coaching with me, join the WTMM COMMUNITY To shop for GOODIES & SERVIES Watch and Subscribe on YOUTUBE Stay connected with us on IG and TikTok

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Frequently Asked Questions

How long is this episode of Words That Move Me with Dana Wilson?

This episode is 24 minutes long.

When was this Words That Move Me with Dana Wilson episode published?

This episode was published on June 24, 2026.

What is this episode about?

This is DANCE + REBRANDING. This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE + Here’s what you can expect from our...

Can I download this Words That Move Me with Dana Wilson episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.