271. DANCE + REBRANDING: Know When to Pivot

This is DANCE + REBRANDING. This episode is a masterclass in when and HOW to pivot using our very own podcast as the case study. I'm telling you why, why NOW, and HOW I moved from “Words That Move Me” to DANCE +  Here’s what you can expect from our pivot: Same great content, new name, logo, iconography, and then some!  Spoiler: Rebrands are as much MIND MANAGEMENT as they are BRAND MANAGEMENT. Pivots aren’t just about new directions; they are an exercise in negotiating where you put your weight.  They're a conversation with self (inward) and a statement of self (outward) that can expose a TON of unwanted feelings.  Get ready for all the juicy details: The moment I KNEW beyond a doubt that I needed to change the name of the podcast. How Toni Basil influenced the new title.  Why I decided to SHIFT, not STOP. 271 episodes in. We're just getting (re)started. Watch the full episode on YouTube. Show Notes: Hire Bree Reetz for your Brand Design! Listen to DANCE + Will Loftis Listen to DANCE + Toni Basil For more DANA For coaching with me, join the WTMM COMMUNITY  To shop for GOODIES & SERVIES Watch and Subscribe on YOUTUBE  Stay connected with us on IG and TikTok